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Over use of passive aggression in PR by Hewlett Packard?

Lucy Kellaway at the FT has taken umbrage with a PR person’s passive aggression. After reading the article she wrote in response, what’s curious is that it sounds like she’d rather someone got ‘a...

Off the Record: PRs, stop bleating on about measurement and just bloody do it

This morning, Twitter (and by that, I mean PR people on Twitter) piled in to have yet another go at AVE, because it appears certain PR services still relay it and/or ‘PR Value’ as result metrics,...

Marmite bans ‘bae’ from personalised Valentine’s Day jars

Marmite’s done its fair share of clever marketing in the last few years. In time for this Valentine’s Day – and to highlight the fact you can buy jars with words of your choosing on it...

Dogs Trust launch ‘Microchippy’ – a pop-up canine cafe with a serious message

Dogs charity Dogs Trust has launched the MicroChippy, an exclusive canine cafe to raise awareness of the upcoming change in microchipping legislation on April 6th, when all dog owners in England, Wales and...

Top 10 PR and marketing stunts and campaigns of January 2016

I’m going to be completely honest with you – I need a hand. (Feel free to scroll on down if you just want the good stuff). PRexamples is now 4 years old. I wrote a couple of posts to fill it out...

Carlsberg unveil what is ‘probably the best shopping trolley in the world’

Beer brand Carlsberg has today launched what it says is ‘probably the best shopping trolley in the world’ – with public reaction captured in this secretly filmed stunt video filmed in ASDA,...

Former England player Stuart Pearce signs for UK’s ‘worst’ football team

Ex-England footballer Stuart Pearce is coming out of retirement – at the age of 53. And he’s going to be paying to play.In a clever stunt from Direct Line, piggybacking on recent headlines...

Condom machine installed with breathalyzer to prevent drunken mistakes

Imagine going on a night out with your mum and her telling you who you can and can’t kiss. This is like that. ‘Beer Goggles’ is something everyone has experienced. After a tequila or ten...

Fifth lion unveiled in Trafalgar Square highlights that ‘time is running out’ for African lions

As part of TV channel Nat Geo Wild’s Big Cat Week, a fifth lion sculpture has been added to the four already in place at Trafalgar Square, London. The installation, made of more than 500 clockwork...

Airbnb igloo and subsequent shutdown is a PR stunt and that’s OK

Have you seen the guy that build and listed an igloo on Airbnb? If not, here’s the story. A guy built and listed a ‘2 person igloo’ in New York City on Airbnb. For $200 a night. This comes...

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