Posted by
Jonathan O'Connor on 19th May 2012
Brands are coming up with ever-innovative ways to use QR Codes. At first Tesco created a virtual subway store in South Korea, then footballers from Bromley FC began shaving codes onto their heads. Now Guinness...
Posted by
Jonathan O'Connor on 18th May 2012
In a good piece of comedy PR by TV chanel Gold, actor and celebrity archaelogist, Tony Robinson has teamed up with Chiltern Railways to train railway staff to deliver comedy announcements.
He worked with...
Posted by
Richard Wilson on 18th May 2012
FIAT have pulled a fast one over Volkswagen in Sweden, after tracking the Google Street car and having their Fiat 500 model snapped outside the VW headquarters.
A cheeky and cheap move, there isn’t much...
Posted by
Niki Goddard on 17th May 2012
Betfair has designed lederhosen in Tottenham Hotspur colours for fans of the North London club to show their support for Bayern Munich, who will be playing London rivals Chelsea in this Saturday’s...
Posted by
Rich Leigh on 17th May 2012
To celebrate the release of Max Payne 3 this Friday, video game price comparison and swap site Playr2 is offering anybody called Max or Maxine Payne the chance to win a free copy of the game, complete with...
Posted by
Richard Wilson on 16th May 2012
WITH just over three-weeks until the kick-off of Euro 2012, ITV have launched a series of simple, but extremely effective adverts to promote the hotly anticipated tournament.
As newly appointment England...
Posted by
Rich Leigh on 15th May 2012
Amsterdam’s water supplier Waternet wanted to discourage people from urinating in the city’s canals during the national Queen’s Day holiday in April.
So, ad agency Achtung! set up a...
Posted by
Rich Leigh on 15th May 2012
Weetabix has launched Jubilee-inspired limited-edition packaging.
To celebrate it and gain some social media love, they sent this hamper to Heat magazine’s offices, prompting Heat to tweet about it to...
Posted by
Rich Leigh on 14th May 2012
To launch the limited edition Lynx Anarchy spray (for him and her), Lynx and Soap Creative created the world’s first invisible ad.
Using a terraced house in Sydney, some ‘hacked’ LCD TVs and...