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Pringles launches full Thanksgiving dinner flavours

Being raised in Wales, I’ve never experienced a proper Thanksgiving dinner, but I’m pretty sure Pringles (or crisps in general) feature heavily in it. Until now! Pringles has launched the first...

Deliveroo trolls UberEats by giving away free doughnuts because UberEats stunt fails massively

So I wrote a PR Examples post yesterday about the Krispy Kreme stunt with UberEats and the fact that it bombed when the UberEats app crashed. Today I see that Deliveroo has an awesome PR team because they saw...

TK Maxx delivers fake snow to customers

Ahhh the brands have started their Christmas PR stunts and I couldn’t be happier! TK Maxx is hiding a limited number of special snow globes in a few Irish stores from the 18th November, and if you happen...

Krispy Kreme gave away 36,000 FREE doughnuts… But it didn’t quite go to plan

Yesterday, Krispy Kreme gave away 36,000 free doughnuts through the UberEats app. Unfortunately, it was only in London BUT the lucky people claiming would be getting a dozen! All Krispy Kreme were asking was...

London Lifesavers – Cabbies become capital’s new heroes

E-hailing app, mytaxi, has created the Knowledge+ – an enhanced version of the Knowledge, that provides tools for its 17,500 drivers to help save lives. Backed by St John Ambulance, the pioneering...

London’s iconic statues are wrapped up in red coats for Wrap up London

Iconic statues in London have been covered up in red coats to encourage Londoners to donate their old coats to those in need in this year’s Wrap up London campaign. Last weekend, three London statues in...

Booking.com created ‘Britain’s highest bedroom’ for Bonfire Night

Holiday site, Booking.com, created a bedroom at the top of the Shard to give a couple an amazing view of the Bonfire Night celebrations. The Shard is the tallest building in Western Europe, and Booking.com...

Top 10 PR and marketing stunts and campaigns of October 2017

I mentioned in this recent top 10 post that I was either selling or retiring PRexamples.com. To give you a quick update, I was inundated with interest, and am weighing it all up. It looks likely it’ll be...

Think! reveal striking ad aimed at drivers using their phones and the consequences around it

Think!, the government’s road safety campaign, has launched a new ad to show the amount of information that is missed by people when they’re looking at their phones. The 90-second film begins with...

Marie Curie charity to set up Christmas tree powered by ‘memories’

The terminal illness charity, Marie Curie, is creating a ‘memory-powered’ Christmas tree that will be located in front of the London Eye on the Southbank between 4th and 17th December. The fairy lights on...

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