Guinness QR Code – pure genius

Brands are coming up with ever-innovative ways to use QR Codes. At first Tesco created a virtual subway store in South Korea, then footballers from Bromley FC began shaving codes onto their heads. Now Guinness...

Tony Robinson makes commuting bearable

In a good piece of comedy PR by TV chanel Gold, actor and celebrity archaelogist, Tony Robinson has teamed up with Chiltern Railways to train railway staff to deliver comedy announcements.   He worked with...

Fiat pull the fast one over VW

FIAT have pulled a fast one over Volkswagen in Sweden, after tracking the Google Street car and having their Fiat 500 model snapped outside the VW headquarters. A cheeky and cheap move, there isn’t much...

Betfair help Spurs get behind Bayern Munich with Lederhosen

Betfair has designed lederhosen in Tottenham Hotspur colours for fans of the North London club to show their support for Bayern Munich, who will be playing London rivals Chelsea in this Saturday’s...

Free customised copies of Max Payne 3 offered to hero’s namesakes

To celebrate the release of Max Payne 3 this Friday, video game price comparison and swap site Playr2 is offering anybody called Max or Maxine Payne the chance to win a free copy of the game, complete with...

ITV Euro 2012 videos

WITH just over three-weeks until the kick-off of Euro 2012, ITV have launched a series of simple, but extremely effective adverts to promote the hotly anticipated tournament. As newly appointment England...

Stunt launched to stop people urinating in Amsterdam’s canals

Amsterdam’s water supplier Waternet wanted to discourage people from urinating in the city’s canals during the national Queen’s Day holiday in April. So, ad agency Achtung! set up a...

Weetabix sends customised boxes to celebs in fun PR stunt, including @MissAmyChilds

Weetabix has launched Jubilee-inspired limited-edition packaging. To celebrate it and gain some social media love, they sent this hamper to Heat magazine’s offices, prompting Heat to tweet about it to...

Lynx launch world’s first invisible ad

To launch the limited edition Lynx Anarchy spray (for him and her), Lynx and Soap Creative created the world’s first invisible ad. Using a terraced house in Sydney, some ‘hacked’ LCD TVs and...