Singletons to find love in designated ‘singles carriage’ on underground

Everyone knows that sex sells and that train travel is a chore – so how do you combine the two to come up with a great PR stunt? Prague transport company Ropid have come up with a great way to lure...

Actress clings to King Kong’s hand at top of 300m skyscraper in PR stunt to promote Musical

A giant disembodied King Kong hand was hoisted to the top of Melbourne, Australia’s Eureka Tower skyscraper yesterday, holding aerial stunt artist Leigh-Anne Vizer in a stunt to celebrate the opening of...

Free unicycling lessons offered by Jackpotjoy in London this week

Ever fancied trying unicycling out? From the 21st (today) til Saturday the 25th of May, bingo website Jackpotjoy is offering free half-hour lessons at locations across London, as part of its...

Coca-Cola’s ‘Small World’ stunt invites Pakistanis and Indians to heal their strained relationship

Having only recently executed this heartwarming campaign helping Danes welcome loved ones back into the country at Copenhagen airport, Coke is back at it, with another feelgood activation, recorded in March,...

P Diddy joins Downton Abbey in hilarious spoof

A very strange stunt, and one that I’m sure threw the producers of Downton Abbey  into confusion – what do you do when a US music mogul announces that he is to become a regular on the show, the first...

Guardian celebrates Twitter milestone with 1 million ‘selfies’, potentially

The Guardian has recently hit a laudable milestone, with the paper’s main handle (@guardian) surpassing one million followers. As The Wall points out, that’s nothing to be scoffed at. While it may lag...

TAC’s social media road trip

It’s time for another innovative safety campaign from Australia. The Transport Accident Commission of Victoria worked with media agency, SCA, to develop an interactive Facebook campaign highlighting the...

‘First ever blood swimming pool’ announced in latest gory Resident Evil UK PR stunt

Having created a pop-up butchery featuring edible human limbs to promote Resident Evil 6 (more here), Capcom is inviting people aged 16 or over to take a tip in ‘the world’s only blood-filled...

Huggies TweetPee device sends tweet when baby wets diaper

When I read this first I almost pee’d myself! Huggies have created a device called TweetPee in Brazil, which consists of a sensor being clipped onto the diaper. When the diaper gets wet, it will alert...

Homeware retailer constructs life-size dollhouse in Grand Central Station

If in doubt, make it life-size. And put it somewhere cool. This seems to be a bit of a mantra in PR, with all things ginormous always seeming to grab headlines. US retailers Target knew this all too well, as...