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Top 10 PR and marketing stunts and campaigns of January 2015

WELL. Happy end of January, everybody, it’s all General Election nonsense business in the UK from now on, I imagine. Congratulations to Bournemouth University student Georgia Murray for winning this...

Travel company guarantee good weather for your wedding – but it’ll set you back £100k

In a cool PR campaign that very few members of the general public – if any – are actually likely to pay for, luxury travel company Oliver’s Travels* has guaranteed brides and...

‘Ball pit for grown-ups’ opens in charitable agency PR effort

In a charity-led stunt to promote itself, design agency Pearlfisher has opened a ball pit for adults in Hammersmith, west London. (When I say ‘has opened’, it’s actually been open since...

‘Hungry’ Peter Pan statue unveiled in childhood malnutrition campaign

A statue of Peter Pan with a hole in his stomach has been unveiled on London’s South Bank today to launch the ‘Averting a Recipe for Disaster‘ campaign by kid’s food brand Ella’s...

Full sized polar bear spotted on the tube

You’re sitting on the tube, studiously minding your own business, ensuring you make zero eye contact with anyone.  The train stops, the doors open and… a life-sized polar bear gets on. Picture...

The Art of Life Insurance

A sweet little tactic for online life insurance company Beagle Street. To make sure its customers never lose their policy details they’ve teamed up with Rose Blake, Supermundane and RUDE to turn their...

Designer Marc Jacobs selects 11 social media users to front new campaign

It seems almost a rarity nowadays for a fashion campaign to not have a famous face as its star; like it or loathe it, they all seem to be clinging to the power of the modern ‘celebrity’. Which...

30ft tall Stig sent on European roadtrip to promote new global BBC channel

In an impressive ‘MAKE IT MASSIVE’ PR stunt promote the launch of new global channel BBC Brit, a 30 ft-tall effigy of The Stig (Top Gear’s mysterious helmeted star driver) has been built,...

Marmite and Pot Noodle Easter Eggs – available in UK next month

Ahhh, at last, a properly odd PR stunt. Haven’t seen many in 2015 so far. So, umm – Marmite and Pot Noodle-flavoured Easter eggs will be available in the UK in February 2015. Do with this what...

‘Night Rainbow’ installation marks Channel 4 launch

A ‘night rainbow’ will brighten up Trafalgar Square tonight to celebrate the launch of a new Channel 4 series called Cucumber, Banana, and Tofu. A 30-metre-long rainbow will be projected onto the spray...

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