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Top 10 PR and marketing stunts and campaigns of April 2016

Here, in reverse order (and based solely on the number of unique views each post received), are the top ten PR and marketing campaigns throughout April 2016: 10. Tropicana giving away free orange juice in...

Passengers given flight discount each time a baby cried in JetBlue Mother’s Day stunt

In a nice stunt to piggyback this Sunday’s Mother’s Day in the US, airline JetBlue decided to reward passengers on a flight from JFK to Long Beach whenever a baby...

Tropicana giving away free orange juice in digital billboard campaign

Drink brand Tropicana has unveiled a 5m-tall digital billboard at Westfield, London, dispensing free orange juice. The outdoor campaign is to promote Tropicana’s ‘Little Glass’...

Goodyear Tyres launches the Eagle

Goodyear went viral lately when it created a video to maximise exposure for the launch of their new tyre, the Eagle F1 Asymmetric 3. Wanting to create something completely unique to other tyre launches,...

Anti Ageing Gin Targets Older Demographic

Warner Leisure Hotels came up with a novel way of tapping into the over-50s market lately, with the launch of their anti-ageing gin, aptly named ‘Anti-aGin’. And no, it’s not an April...

Lads of LateRooms.com left exposed in London

LateRooms.com came up with a creative way of reaching out to a new market recently. The online marketplace for hotel rooms took over London on Tuesday 26th April, as they staged various stag night and hen do...

John Smith’s opens up gold pub to launch new Golden Ale

Alcoholic drink giant, John Smith, has opened up an all gold pop-up pub in Mayfair yesterday (27th April) to launch its new Golden Ale. To top it off, Robbie Savage (the welsh football star, if you...

Online home selling marketplace creates ‘Game of Homes’

Settled.co.uk, the online marketplace that allows homeowners to easily sell their houses, has created an infographic based on the hit TV show, Game of Thrones. It’s great timing because the highly...

This is what happens when a bank takes over your local pub

In an attempt to highlight the importance of good customer service – in a sector renowned for its bad service – the bank Tandem has created a prank video showing poor service in a real-life pub...

Derren Brown unleashes demon in prank to promote Ghost Train VR attraction

Regular readers will know Derren Brown is one of my three favourite famouses in the world. As such, to say I’m excited about his Thorpe Park Ghost Train is an understatement, combining two of my great...

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