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Pizzeria made out of ice for #freshnessfrozen campaign

Dr. Oetker created a unique pizzeria that was made out of ice and frozen ingredients. The stunt took place in Liverpool Street and required over 3,400 litres of water to build. Part of the...

Make your cat an Instagram superstar with Whiskas

Cats are a staple of internet entertainment. Scroll through your social media feeds and it won’t be long before you stumble across a feline, frolicking around on your screen; but up until now, the cat...

Imagination machine rewards public for dreaming

There’s a saying ‘that if you can dream it, then you can do it’ and in this case S7 Airlines took the motto to heart. Contestants got the chance to win tickets to a dream location of their...

Free Uber taxi rides given to over-the-limit Canadians

Uber, the taxi app firm everybody loves to hate, recently ran with this actually very smart campaign in Canada, giving drunk revellers (is there any other type of reveller?) a free cab if they were over the...

Commuters challenged to subway fitness battle

After discovering that 74% of Korean office workers confess to a lack of exercise, Reebok created a unique way to encourage others to become more active. By installing a game screen in 2 popular subway...

Moviegoers pranked by ‘zombie kiss cam’ in theme park stunt

To promote its new House of Nightmares attraction, Swedish theme park Gröna Lund (also behind this ‘haunted’ billboard I wrote about last year) targeted moviegoers in this ‘zombie kiss...

Heineken makes dreams come true

Having discovered that people like to discuss their dreams when they have a beer in their hands, Heineken helped to bring 6 winners dreams come to life. Heineken asked consumers to share their...

Hyundai help daughter of ISS astronaut create message visible from space

Here’s a nice campaign from car manufacturer Hyundai, in which an astronaut working on the International Space Station is able to see a message from his daughter Stephanie from space, written on a...

Volkswagen create vending machine that uses old batteries as payment

Volkswagen created a unique vending machine in different parts of Russia that accepts batteries as payment, encouraging consumers to recycle their old batteries. The campaign named Think Blue, is focusing...

McDonald’s give 24 gifts of joy for 24 cities in 24 hours

McDonald’s sent out 24 gifts of joy to 24 global cities over the course of 24 hours on the 24th of March. Kicking of with a coffee cup-shaped ball pit in Sydney, the campaign called imlovinit 24,...

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