Posted by
Jade Mansell on 23rd May 2013 in
ALL,
Travel
Everyone knows that sex sells and that train travel is a chore – so how do you combine the two to come up with a great PR stunt?
Prague transport company Ropid have come up with a great way to lure...
Posted by
Rich Leigh on 22nd May 2013 in
ALL,
Entertainment
A giant disembodied King Kong hand was hoisted to the top of Melbourne, Australia’s Eureka Tower skyscraper yesterday, holding aerial stunt artist Leigh-Anne Vizer in a stunt to celebrate the opening of...
Posted by
Rich Leigh on 21st May 2013 in
ALL,
Entertainment
Ever fancied trying unicycling out?
From the 21st (today) til Saturday the 25th of May, bingo website Jackpotjoy is offering free half-hour lessons at locations across London, as part of its...
Posted by
Rich Leigh on 20th May 2013 in
ALL,
Food and drink
Having only recently executed this heartwarming campaign helping Danes welcome loved ones back into the country at Copenhagen airport, Coke is back at it, with another feelgood activation, recorded in March,...
Posted by
Jade Mansell on 17th May 2013 in
ALL,
Entertainment,
Topical
A very strange stunt, and one that I’m sure threw the producers of Downton Abbey into confusion – what do you do when a US music mogul announces that he is to become a regular on the show, the first...
Posted by
Simon Hilliard on 16th May 2013 in
Technology
The Guardian has recently hit a laudable milestone, with the paper’s main handle (@guardian) surpassing one million followers.
As The Wall points out, that’s nothing to be scoffed at. While it may lag...
Posted by
Gemma Storey on 16th May 2013 in
ALL,
Other
It’s time for another innovative safety campaign from Australia. The Transport Accident Commission of Victoria worked with media agency, SCA, to develop an interactive Facebook campaign highlighting the...
Posted by
Rich Leigh on 15th May 2013 in
ALL,
Entertainment
Having created a pop-up butchery featuring edible human limbs to promote Resident Evil 6 (more here), Capcom is inviting people aged 16 or over to take a tip in ‘the world’s only blood-filled...
When I read this first I almost pee’d myself!
Huggies have created a device called TweetPee in Brazil, which consists of a sensor being clipped onto the diaper. When the diaper gets wet, it will alert...
Posted by
Alex Mansell on 14th May 2013 in
ALL,
Other
If in doubt, make it life-size. And put it somewhere cool. This seems to be a bit of a mantra in PR, with all things ginormous always seeming to grab headlines. US retailers Target knew this all too well, as...