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Brekkie anyone?

London Underground saw a stunt involving members of the public eating bowls of cereal on its tubes last week.  The stunt, on behalf of Kellogg’s cereal, saw three people with mobile breakfasting-units,...

Carlsberg surprise holidaymakers with free beer on baggage carousel

At London City airport, Carlsberg recently surprised holidaymakers at baggage reclaim with free crates of beer on the carousel. It’s a simple idea, and one that plays well into the ‘If Carlsberg...

The Scoop: @Uber delivers Ice Cream down under

Spoons at the ready! Today Aussies are being treated to specially prepared packs of Messina gelato delivered straight to their homes or offices for one day only. The big giveaway is all thanks to Uber, users...

Bringing art to the Snapchat generation

Say you’ve got some content, and say you’d like to reach new audiences beyond your usual and encourage them to engage with your institution – social media might be the way you’d go. The...

‘Where’s Wally?’ campaign asks families to hunt for 100 Wallys hidden around the UK

In a summer partnership between Virgin Trains and Where’s Wally (Waldo for US readers), a nationwide ‘Where’s Wally? Hunt’ to encourage families to get out and about this summer, with a...

Naked baristas shock New Yorkers in Nestle PR stunt

To promote its all natural coffee-mate creamer, which only consists of four ingredients (milk, a touch of sugar, cream and natural flavors), Nestle used ‘Au Naturel’ – basically, naked and...

Transylvanian music festival offers free tickets in return for blood donation

First time music event Untold Festival in northern Romania – the fictional home of Dracula – is offering discounts and free tickets to fans who donate blood. Untold is offering a 30% discount to...

Kars4Kids brings on the heat with a hot car challenge

Kars4Kids challenged people to sit in a car for at least 10 minutes to win $100…sounds simple but there was a hot catch. Participants were locked in the car with the heat turned up and if it became...

Hidden ant-sized tickets allowed finders to see Ant-Man in the cinema for free

Continuing in the same vein as other marketing to this point for Ant-Man – we’ve previously seen an ant-sized billboard, an ant-sized teaser trailer and ‘Britain’s smallest art...

Keeping those post #Wimbledon blues at bay with a new spin on the game ‘fetch’

Those with post Wimbledon blues might like this PR stunt that places a whole new spin on the game ‘fetch’. Back in January, Venus Williams took on two-time Grand Slam winner Svetlana Kuznetsova in a...

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