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Aldi open up futuristic wine pop up in London

Aldi has pulled out all of the stops with this wine pop up in east London. Instead of going for the rustic/french interior many wine stores opt for, Aldi has adopted a futuristic theme, with glass, minimalism...

How Refuge took newsjacking to new heights

Whether or not you’re a BBC Radio 4 fan, you can’t have failed to hear about the domestic violence storyline running through The Archers over the past few months. Having worked with the charity, Refuge,...

Nolet celebrate 325 years of history with 3D projection

Dutch drinks brand, Nolet, recently celebrated 325 years in the distillery industry with 3D projection and interactive experiences. The five-day long celebration kicked off on Saturday 14th May and finished...

PornHub launches BangFit – ‘the fitness system gyms don’t want you to know about’

PornHub (come on, I don’t need to give a description, do I?) is launching a new ‘fitness system’ that sounds like it was cooked up by Keith Lemon called Bangfit. Here’s the campaign...

‘Big Stig’ returns in Top Gear stunt outside BBC

Super simple stunt, this. Top Gear returns to TV on the 29th May, and to mark this (and fresh from a load of people losing their minds over quite literally nothing), the BBC has unveiled a giant Stig (Top...

Kiwi kids quote Trump in video campaign for… online electricity retailer

In this somewhat tenuously-linked campaign, one online electricity retailer has released a video of kids mockingly quoting Donald Trump because, ahem, you should use power for good, not bad: New...

Domestic violence awareness campaign makes grave point using YouTube’s 360° feature

There’s a lot of talk of VR and 360° content within marketing, and rightly so. It’s something I’ve written quite a bit about before (for those interested, couple of intro pieces here...

Lyst launches controversial ‘canine collection’ & receives huge backlash

Lyst, a fashion e-commerce site if you didn’t know, launched the world’s first ever ‘canine collection‘ yesterday (9/5/16). It is exactly how it sounds, a page dedicated to selling 33...

KFC is taking ‘finger licking good’ to the next level

KFC has branched out onto the beauty market with a brand new range of nail polishes. The fast food restaurant famous for its ‘finger licking good’ chicken has taken its slogan to the extreme with...

Krispy Kreme ‘leaks’ internal memo to announce new Nutella filled doughnut

An email from the ‘Chief Marketing Officer’ at Krispy Kreme addressed to Store Managers, detailed confidential information about the new limited edition Nutella filled doughnut that would soon be...

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