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Keep Britain Tidy Campaign Tackles City Smokers

6 million cigarette ends are dropped in the City of London’s Square Mile every year, costing the council £3.8 million to clean. So today Keep Britain Tidy have launched a striking awareness campaign...

Top 10 PR and marketing stunts and campaigns of August 2014

Here, in reverse order and based solely on the number of unique views each post received, are the top ten PR and marketing campaigns throughout August 2014: 10. Canadian bank rewards customers with Automated...

Walkers launch the first ever Twitter vending machine on the streets of London

Walkers has transformed 3 bus stops in London, creating the first ever tweet-activated vending machine. The digital screen shows Gary Lineker sitting inside, and it will cycle through a series of short clips....

Friends’ Central Perk to open in New York for the 20th anniversary

Central Perk was the fictional coffee shop we all wished we could hang out in. The venue for Phoebe’s musical experimentation, probably the longest ever unrequited love story, and plenty of...

Gingers offered 10% discount this weekend at new shopping centre in Aberdeen

It’s not the first time we’ve seen a stunt for the red of hair (last year, hundreds marched in the UK’s first ever Ginger Pride parade/PR stunt), but this effort just dropped into my inbox...

Lidl treat journalists to ‘flash’ 3 course spread – for less than £10 a head

German supermarket Lidl – which has been gaining ground on the other supermarkets as of late for its no frills pricing - held a swanky dinner at London’s Victoria & Albert Museum last...

Greggs hired artist to create live #freshbillboard in campaign for new healthier range

To promote Greggs new lower calorie sandwich range, the bakery chain commissioned artist Hammo to spraypaint – or, in Greggspeak, ‘freshly prepare’ – a sandwich each day onto a...

Dynamo spotted levitating above The Shard

Last year Dynamo got a huge amount of attention for the Pepsi bus stunt, but this year he has taken his magic to a whole new level. Today, Dynamo was spotted levitating ABOVE The Shard – which is...

Footballers ‘immortalised’ by convicted art forger in Sky Sports 5 launch campaign

In a campaign from earlier in the month to promote the launch of (another) new sports channel – Sky Sports 5 – artist and convicted forger John Myatt painted five leading World Cup footballers in...

PR and marketing client matchmaking service launches

Towards the end of April, I had the idea to turn the community and databases I’ve built over the years into a network that could prove both useful and profitable to every person on it and using it. I wanted...

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