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Goggle Boxing with Frank Bruno and son

Ahead of Joshua vs Klitschko this weekend, Frank Bruno has been recruited to teach the nation a new type of boxing. The former WBC and European heavyweight champion is joined by his son Franklin in a new...

Samsung ad model interacts with commuters in real time stunt

To promote its new Gear S3 smart watch in Tel-Aviv, Israel, Samsung put this bus stop ad campaign together. The ad looks pretty standard fare – a male model posing with his watch under the brand name...

Heineken wants to #OpenYourWorld in new campaign

Heineken is asking us to think differently about the people around us, and about them as a brand, as part of their latest campaign. #OpenYourWorld sees the beer giant try to convince people that although their...

New P0rnhub app enables you to censor your nudes with funny animations

Naughty video website P0rnhub (a moral-deficient consumer PR person’s (wet) dream, SURELY?) has created TrickPics, “the first app with augmented reality filters… for your naughty...

Baby Dove launches with a provocative AI image of the Perfect Mum

Baby Dove launched with a bang in the UK with the image of a flawless, confident and polished young woman on the giant billboard at London’s Waterloo station and the provocative question ‘Is there...

Beanz Meanz…Pop-Up!

Can you believe Heniz Baked Beans have been around for over half a century?! To celebrate FIFTY YEARS since the iconic ‘Beanz Meanz Heinz’ ad slogan was first used, the brand has opened a pop-up...

Snowdon voted UK’s prettiest sight in photo stunt to promote Samsung Galaxy S8

Samsung is marking the launch of its new Galaxy S8 smartphone this month by touring a giant 7×3 metre scale model around the UK throughout April and May. Each of the installation sites was selected...

Selfridges offer potato peeling lessons to shoppers

So Selfridges has created this campaign called ‘A Home For All’, which is themed around a series of domestic rituals that we all take for granted but actually gives us a sense of ‘self’...

Top 10 PR and marketing stunts and campaigns of March 2017

Before I get onto the top stunts/campaigns, I have NEWS. (As always, feel free to skip to the numbered bit if you’d prefer). Today is the release date for my very own book: Myths of PR: All Publicity is Good...

Cancer Research UK offers smokers chance to check their lungs

A new interactive campaign from Cancer Research UK is encouraging smokers to check their lung capacity at bus shelters across the country. The outdoor posters invite passersby to blow into a small tube to see...

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