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Tennent’s Lager create Glaswegian spoof of #RacetheTube

In response to the recent and popular ‘Race the Tube – Sprint’ video, in which a man raced an underground train between stops, the marketing team at my dad’s erstwhile favourite...

Waterstones react to US tourist getting locked in-store by inviting guests to a sleepover

In an excellent reactive PR stunt, book retailer Waterstones is inviting 10 people in store for a sleepover, after American tourist David Willis found himself locked inside its Trafalgar Square branch last...

Members of the public asked to donate voices to Waitrose’s Christmas charity single and TV ad

The last few years have seen some impressive campaigns based around TV ads, with John Lewis no-doubt gearing up its festive efforts to make you simultaneously cry AND hand over your hard-earned cash...

When Brainstorms Fall On Their “Ass”

There are certain brainstorms that we’d all love to be a part of. Being present when “that” idea emerges and watching it develop into something truly defining. BUT there are others that we’d just want...

KLM #happytohelp week.

Another great stunt from the KLM social team. Titled #happytohelp, as described by the company “is a five-day special KLM customer service team set out to help every traveller in need around the...

Santa joins LinkedIn to recruit little helpers for NSPCC campaign

Despite Christmas being months away, the PR tie ins have begun already. Who says we don’t need a little festive spirit in October? This charming campaign sees Santa Claus set up a LinkedIn profile. The...

@ZozeeBo appointed Mind’s Digital Ambassador

The appointment of blogger ‘Zoella’ as digital ambassador for mental health charity Mind demonstrates just how far the blogging industry in the UK has come. If you are not aware of British blogger...

‘Burger: The Opera’ opens in this brilliantly odd PR stunt

Good PR can do amazing things. It really can. PR is also, or can often be, utterly ridiculous. Not taking yourself too seriously is, I think, how a job becomes more than something you have to do and more...

Read all about it: Get Ready for Gotham

The ‘Gotham Chronicle’ a fictional newspaper was handed out at major train stations across the UK to create a buzz before the show’s UK premier tonight on Channel 5. The Stunt received a...

The Walking Dead gets social in new campaign

Now TV created personalised zombie popcorn holders filled with blood soaked (strawberry food colouring) popcorn to celebrate the launch of season five of The Walking Dead on the streaming site. The mailers got...

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