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Kanye West Projects Himself All Over The World

Being a man of few words on Twitter a few days ago he dropped a date (literally just a date) for his next album out in June. He then followed it with a projection debuting his single ‘New Slaves’...

‘Real’ music fans rewarded by Billboard magazine’s Fan Checker Machine

Ogilvy Brasil created an outdoor dispenser for Billboard Magazine on the corner of newstands in São Paulo, offering free copies to members of the public able to prove that they are ‘real’ fans of...

Singletons to find love in designated ‘singles carriage’ on underground

Everyone knows that sex sells and that train travel is a chore – so how do you combine the two to come up with a great PR stunt? Prague transport company Ropid have come up with a great way to lure...

Actress clings to King Kong’s hand at top of 300m skyscraper in PR stunt to promote Musical

A giant disembodied King Kong hand was hoisted to the top of Melbourne, Australia’s Eureka Tower skyscraper yesterday, holding aerial stunt artist Leigh-Anne Vizer in a stunt to celebrate the opening of...

Free unicycling lessons offered by Jackpotjoy in London this week

Ever fancied trying unicycling out? From the 21st (today) til Saturday the 25th of May, bingo website Jackpotjoy is offering free half-hour lessons at locations across London, as part of its...

Coca-Cola’s ‘Small World’ stunt invites Pakistanis and Indians to heal their strained relationship

Having only recently executed this heartwarming campaign helping Danes welcome loved ones back into the country at Copenhagen airport, Coke is back at it, with another feelgood activation, recorded in March,...

P Diddy joins Downton Abbey in hilarious spoof

A very strange stunt, and one that I’m sure threw the producers of Downton Abbey  into confusion – what do you do when a US music mogul announces that he is to become a regular on the show, the first...

Guardian celebrates Twitter milestone with 1 million ‘selfies’, potentially

The Guardian has recently hit a laudable milestone, with the paper’s main handle (@guardian) surpassing one million followers. As The Wall points out, that’s nothing to be scoffed at. While it may lag...

TAC’s social media road trip

It’s time for another innovative safety campaign from Australia. The Transport Accident Commission of Victoria worked with media agency, SCA, to develop an interactive Facebook campaign highlighting the...

‘First ever blood swimming pool’ announced in latest gory Resident Evil UK PR stunt

Having created a pop-up butchery featuring edible human limbs to promote Resident Evil 6 (more here), Capcom is inviting people aged 16 or over to take a tip in ‘the world’s only blood-filled...

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