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Statue of Liberty to be ‘dressed’ in a bow tie in this Hallowe’en PR stunt

The Statue of Liberty is getting dressed up for Hallowe’en – well, sort of. To promote the launch of menswear brand Nick Graham, a new neckwear and dress shirt line created and named after the...

Fabulous at 40 for gorilla at @zsllondonzoo

To celebrate Zaire the gorilla’s 40th birthday, London Zoo commissioned Great British Bake Off runner up Richard Burr to make her a cake. The pink cake (Zaire’s favourite colour) included...

Air New Zealand Create Incredible Hobbit Themed Safety Video

Air New Zealand have capitalised on the hype of the final Hobbit film – The Battle of Five Armies with a remarkable safety video. It begins with a passionate fan of the franchise boarding a plane, seeing...

#Flightdecks: Virgin’s gig at 30,000ft

How does the world’s coolest airline launch the inaugural flight of the new Virgin Atlantic 787, as it flies from London to Atlanta, USA for the very first time? With a performance from Rudimental and...

Tennent’s Lager create Glaswegian spoof of #RacetheTube

In response to the recent and popular ‘Race the Tube – Sprint’ video, in which a man raced an underground train between stops, the marketing team at my dad’s erstwhile favourite...

Waterstones react to US tourist getting locked in-store by inviting guests to a sleepover

In an excellent reactive PR stunt, book retailer Waterstones is inviting 10 people in store for a sleepover, after American tourist David Willis found himself locked inside its Trafalgar Square branch last...

Members of the public asked to donate voices to Waitrose’s Christmas charity single and TV ad

The last few years have seen some impressive campaigns based around TV ads, with John Lewis no-doubt gearing up its festive efforts to make you simultaneously cry AND hand over your hard-earned cash...

When Brainstorms Fall On Their “Ass”

There are certain brainstorms that we’d all love to be a part of. Being present when “that” idea emerges and watching it develop into something truly defining. BUT there are others that we’d just want...

KLM #happytohelp week.

Another great stunt from the KLM social team. Titled #happytohelp, as described by the company “is a five-day special KLM customer service team set out to help every traveller in need around the...

Santa joins LinkedIn to recruit little helpers for NSPCC campaign

Despite Christmas being months away, the PR tie ins have begun already. Who says we don’t need a little festive spirit in October? This charming campaign sees Santa Claus set up a LinkedIn profile. The...

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