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Wine paired with insects in I’m a Celeb-style Laithwaites campaign

Wine retailer Laithwaites is ‘exploring new territories in wine pairing’. Sounds like something they’d do, right? Well, in what is probably the result of somebody watching I’m a...

Knitted ‘Number 7Up’ bus toured London in #FeelsGoodToBeYou campaign

Magda Sayed is an urban knitter, which is apparently a thing. She teamed up with 7up  for their #FeelsGoodToBeYou campaign to transform an old London Routemaster into the ‘Number 7up’ Bus, which...

McDonald’s customers won free food by playing Rock, Paper, Scissors with the staff

To celebrate Children’s Day in Peru, McDonald’s staff asked customers to play rock, paper, scissors with them. If the customer won, the order was free: A sweet idea – I like the notion of...

Tesco launches Secret Scan-ta for twitter inspired gift ideas

With the festive season will into its stride, Tesco and We Are Social have got in on the act by launching their “Secret Scan-ta” microsite. Designed to help those arduous gift decisions, simply type in...

Three ‘change’ name to District Three in Hunger Games piggybacking PR stunt

Here’s a simple PR stunt I thought I’d include for posterity and, well, because it’s a good example of a quick, low-budget social photo effort that might give you food for thought. To...

TGI Friday’s to fly drones with mistletoe around and force couples to kiss this Christmas

Mind your head if you’re in TGI Friday’s this Christmas! Drones will be flying around with mistletoe and equipped with a kisscam. In the video, the drones appear to be piloted by waiters and...

Asda jumps on the ‘Break The Internet’ bum-wagon

The already infamous image of Kim Kardashian balancing champagne on her rather large derriere has already attracted many spoofs and memes- the latest being Asda. Asda have mocked up their own ‘Paper...

“House of Nightmares” theme park ad shocks passers-by

I’ve just been sent this outdoor ad prank to promote a ‘House of Nightmares’ attraction opening in 2015 at Gröna Lund, a theme park in Stockholm, Sweden: A poster was set up, with the...

The History Boy: @WayneRooney

To celebrate Rooney’s 100th cap for England on Saturday, William Hill convincingly photoshopped images of the footballer as many of the nation’s greatest figures including Churchill, Nelson and...

Why Ed Miliband has been bonged to rights. AGAIN.

Currently doing the rounds on social media is a press shot of Ed Miliband stood next to a young gentleman holding a bong. In case you didn’t know, bongs are utensils that are explicitly designed to help...

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