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Universities luring students to join courses through Snapchat!

With A level results out today, within the last week universities have been resorting to Snapchat and WhatsApp to try and get students to fill up courses during the ‘clearing’ process, with...

Walkers threaten to ditch three of its most loved flavours!

In the last week Walkers has released its latest PR stunt claiming it is considering discontinuing three popular flavours – Salt and Vinegar, Prawn Cocktail and Smoky Bacon. Putting its fate in the hands...

Marathonbet.com makes pigs fly to promote new offer

Betting website, Marathonbet.com, has made pigs fly on Brighton beach to promote a new offer they’re running. OK, I may be exaggerating, they’ve attached (fake) pigs to drones and have been flying...

Boeing map out a shape of a plane over USA

This week American Aircraft manufacturing company Boeing created a plane in the sky to test out their new engines. Set up as an endurance test for the new Rolls- Royce engine, the testers got creative;...

Match.com opens pop-up 3D-printed dating shop in London

Online dating giant, Match.com, has opened a pop-up model dating shop in London today – and sadly, we don’t mean ‘model’ in a David Gandy kind of way! Men from the dating site have...

Top 10 PR and marketing stunts and campaigns of July 2017

So, before we get onto the top stunts and campaigns, I’ve published a chapter from my best-selling book, Myths of PR, for free on Medium. It’s the final chapter, looking at the gender pay gap in...

EE provide cinema experience on cliff edge to demonstrate 4G coverage

Did you know that EE provides 80% of the UK with coverage? No neither did I. So to help demonstrate this point, EE created the 4GEE Community Cinema Club, which brings the outdoor cinema experience to rural...

Lyft and Taco Bell introduce ‘Taco Mode’ to hungry travellers

For years the ‘can we bring our food in the taxi, please?’ has been asked by hungry travellers on their way home from nights out, parties and late night events. However, people can now book a stop...

Tequila drinking fountain installed to mark National Tequila Day

In a stunt not dissimilar to this beer dispensing billboard stunt from 2015, tequila purveyor Jose Cuervo hit upon the ingenious notion that people QUITE LIKE FREE ALCOHOL. To mark National Tequila Day this...

Tourism Ireland recreates entire Game of Thrones plot in 250ft tapestry

Tourism Ireland has outdone itself this year, unveiling a massive 250ft tapestry that features the plot of the last 6 seasons of Game of Thrones. Since filming started for the show in Ireland back in 2010,...

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