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Barclays and Lyle & Scott partner to create contactless payment jacket

Scottish knitwear brand Lyle & Scott has developed a £150 jacket with Barclays’ bPay technology in the cuff – effectively creating the first (I think) ‘contactless payment’ fashion...

Creepy baby reminds people to RSVP to film festival.

An extremely cost effective stunt that cost very little, yet got them a lot of media attention and were able to reach the intended audience to accomplish the targeted goals. The Swedish movie festival Elmsta...

Interactive shop window help tourists with shopping experience.

AINZ & TULPE is the largest cosmetics shop in Japan. Cosmetics are among the top three items sought for by the over 10 million tourists who visit Tokyo, Japan each year. Statistics show that only 3% of...

Stupid installations reminds people not to drink and drive.

Sagatiba wanted to remind everyone that you shouldn’t mix drinking and driving, thus the origin of the campaign titled “Saga Estúpida” (aka Stupid Saga), launched on August 13th. Three...

Interactive Price Scanner offers free and fast price evaluation for used cars.

Kagulu (車咕嚕) is a recently founded company from Taiwan, that offers services to help people sell and buy used cars. The brand wants to be known for its transparent and quick auto price evaluations, so...

Check out how Reebok convinced viewers to use a treadmill at the cinemas.

As part of activation campaign to promote their new ZPump runners Rebook surprised cinema goers at a major cineplex in the city of Seoul in South Korea with the campaign, Run the Movie, tie-ing into its...

Building transformed into prison cells in Orange Is The New Black PR stunt

Orange Is The New Black (OITNB) has got to be one of Netflix’s most successful original series. Its quirky, funny but starkly realistic storylines took the world by storm when it was released in 2013....

.@Airbnb lists @Neighbours Ramsay Street home

Airbnb have given people the opportunity to stay in some pretty cool places recently from castles to containers, however the good people of Neighbours are blowing them out of the water, giving Australian fans...

WWF appeal to families ‘on the verge of extinction’ in this charity PR campaign

This campaign is a couple of months old, but with some interesting results to draw on and a unique link found between the cause and audience, I thought it was worth highlighting. According to the WWF, there...

‘Youth Hostelling with Chris Eubank’ now a reality in world’s most niche PR campaign

OK, so this is actually one of my favourite campaigns in recent years. 18 years ago, this scene was aired, on I’m Alan Partidge, Alan pitches a number of – frankly, excellent – TV programme...

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