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Singing Tweets social media campaign strikes right note

Here’s a nice campaign from Canada. Tourism Calgary and Calgary Philharmonic Orchestra asked followers to tweet with their tips on how to keep warm throughout the winter. After collating the tips, the 120-strong orchestra changed the lyrics to O Fortuna, instead singing the messages sent in to them, gaining coverage on the likes of CNN, CBS, Yahoo and the New York Times for their trouble. Watch them perform...

Wife of Rovio exec wears Angry Birds dress

Angry Birds, for the uninitiated, is an addictive game developed by Rovio that has been downloaded more than 500 million times across the world. In the name of quick and dirty PR,┬áTeija Vesterbacka (the wife of┬áchief marketing officer, Peter Vesterbacka, who is apparently seldom seen not wearing an Angry Birds sweatshirt) turned up at the Finnish Presidential Palace to celebrate the country’s independence,...