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(NSFW) Real boobs used in breast cancer awareness stunt

Posted by Rich Leigh on 22nd Dec 2011 in ALL, Health and beauty, Other | Comments Off

breasts, poster, pr, social media, marketing, stunt Spotted on the brilliant Copyranter, this effort by DDB ticks most of the marketing stunt boxes.

What you're looking at below, ladies and gentlemen, is a woman squeezing real life boobs, through what are essentially titty glory holes.

Created for the Associação da Luta Contra o Câncer (Associ

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ation for the Fight Against Cancer, translated), and implemented at Mozambique Fashion Week, the poster stunt was certainly eyecatching.

Every passing woman was given a brochure that said ”Breast cancer is also real. Do the self-examination and protect yourself.”

breasts, ad

The Association also did this pretty gross ad in February, (text translates as: More than 80% of lumps are benign. Do not be afraid. Do a breast self-exam):

ABOUT THE AUTHOR

Posted by: Rich Leigh

Rich Leigh is an account director at 10 Yetis PR Agency. He started PRexamples.com in January 2012, after writing about Good and Bad PR for a number of years. He also founded light-hearted PR/journalist award scheme The CRAPPs in 2010 on behalf of 10 Yetis. In March 2013, Rich launched blogger outreach tool bloggabase.com with Andy Barr. Rich lives in Gloucester with his wife and two children.

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