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Singing Tweets social media campaign strikes right note

Here’s a nice campaign from Canada.

Tourism Calgary and Calgary Philharmonic Orchestra asked followers to tweet with their tips on how to keep warm throughout the winter.

Orchestra, PR, social media, singing, tweets, canada, calgary

After collating the tips, the 120-strong orchestra changed the lyrics to O Fortuna, instead singing the messages sent in to them, gaining coverage on the likes of CNN, CBS, Yahoo and the New York Times for their trouble.

Watch them perform below:


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Rich started in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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