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Wife of Rovio exec wears Angry Birds dress

Angry Birds, PR, dress, Rovio, public relations, stunt

Angry Birds, for the uninitiated, is an addictive game developed by Rovio that has been downloaded more than 500 million times across the world.

In the name of quick and dirty PR, Teija Vesterbacka (the wife of chief marketing officer, Peter Vesterbacka, who i

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s apparently seldom seen not wearing an Angry Birds sweatshirt) turned up at the Finnish Presidential Palace to celebrate the country's independence, wearing this rather impressive dress, fashioned to look like the most boring, but industrious of the Angry Birds.

The stunt achieved worldwide media attention, covered by Techcrunch, The Telegraph, Kotaku and many more, proving that imaginative (not necessarily expensive) efforts that tie into your brand's ethos – in this case, Angry Birds is a brand that is fun and moving at the rate of knots into merchandising – are brilliant ways to get your brand in front of your target market.

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Rich started PRexamples.com in January 2012. He runs consumer PR agency Radioactive PR, which has two offices in the UK. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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