Horror movie causes viewers to collapse and vomit

Pretty over the top title, right? Horror movie V/H/S, which is about a group of criminals searching for a video tape inside an abandoned house, premiered at the Sundance Film Festival in Utah this month. According to the Daily Mail, two audience members had to be treated by paramedics during a screening. A man collapsed and suffered seizures allegedly as a result of the graphic nature of the film, while his...

Yes, the Sainsbury’s tigerbread story is from last year

There are, as far as I can tell, three types of reaction to the news that Sainsbury’s is renaming their tiger bread to giraffe bread following this cute exchange between a 3 year old girl, Lily Robinson, and a customer manager, Chris King: The reactions are as follows: Great idea! Crap idea, obviously a PR stunt! What the hell, didn’t this do the rounds last year!? I’m with all you number 3s,...

Is Disney Going To The Dogs?

To celebrate the release of Lady and the Tramp on Blu-ray and DVD, a London based PR firm (can someone find out who? I want to give them credit.) decided to hold a screening for the canine demographic portrayed in the film at the Soho screening rooms in London. Although using the dogs is very cute and great for photo ops, I would hate to have been the usher for that show. Sources: Talk Talk, Total...

Honda Gets It Right With Ferris Bueller Tribute

The best part about the Super Bowl for many people are the ads. Honda’s campaign for their CR-V revisits one of my favorite films of all time, John Hughes’ classic Ferris Bueller’s Day Off, and has Matthew Broderick playing himself, but in a Ferris kind of manner, feigning sickness from the movie set so he can just hang out and be a slacker for a day. Todd Phillips, of The Hangover fame, directs...

Flying people spotted in New York City PR stunt

To create the illusion of people flying and to promote movie ‘Chronicle‘, a movie about high school friends who gain superpowers, 20th Century Fox had three human shaped remote control planes fly around New York. The effect was very cool and is captured well in the video below: Chronicle is out at cinemas this week, according to the film’s Facebook...