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Horror movie causes viewers to collapse and vomit

Pretty over the top title, right?

Horror movie V/H/S, which is about a group of criminals searching for a video tape inside an abandoned house, premiered at the Sundance Film Festival in Utah this month.

Sundance Film Festival V/H/S PR stunt

According to the Daily Mail, two audience members had to be treated by paramedics during a screening. A man collapsed and suffered seizures allegedly as a result of the graphic nature of the film, while his girlfriend ran into the lobby and ‘began to vomit’ as he was being tended to.

Somewhat less interestingly, a woman is said to have ‘left in tears’ the night before.

All I’ll say is, if I needed to create a bit of publicity around a relatively low budget horror film, I’d possibly consider placing people who would act react in such a way and then tweet/publicise the fact afterwards. That’s not to say this isn’t true (I probably have to say that for legal reasons), but that’s just what I think would make people take notice.

Source: The Daily Mail



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Rich started in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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