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Horror movie causes viewers to collapse and vomit

Pretty over the top title, right?

Horror movie V/H/S, which is about a group of criminals searching for a video tape inside an abandoned house, premiered at the Sundance Film Festival in Utah this month.

Sundance Film Festival V/H/S PR stunt

According to the Daily Mail, two audience members had to be treated by paramedics during a screening. A man collapsed and suffered seizures allegedly as a result of the graphic nature of the film, while his girlfriend ran into the lobby and ‘began to vomit’ as he was being tended to.

Somewhat less interestingly, a woman is said to have ‘left in tears’ the night before.

All I’ll say is, if I needed to create a bit of publicity around a relatively low budget horror film, I’d possibly consider placing people who would act react in such a way and then tweet/publicise the fact afterwards. That’s not to say this isn’t true (I probably have to say that for legal reasons), but that’s just what I think would make people take notice.

Source: The Daily Mail

 

 

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Rich Leigh is an account director at 10 Yetis PR Agency. He started PRexamples.com in January 2012, after writing about Good and Bad PR for a number of years. He also founded light-hearted PR/journalist award scheme The CRAPPs in 2010 on behalf of 10 Yetis. In March 2013, Rich launched blogger outreach tool bloggabase.com with Andy Barr. Rich lives in Gloucester with his wife and two children.

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