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Greenpeace Polar Bear spotted in London

Not only was there a tank making the rounds in London last week (read about the campaign here) but many took to Twitter on Friday morning posting pictures of a seemingly lost Polar Bear wandering down Lower Thames street. It was unclear at first why the bear was making its way down the busy London Street, but it soon became clear that the lifelike Polar Bear was in fact two poor individuals in a costume (I...

Pizza firm in syringe stunt

A ‘syringe pen’ was handed out to a 9 year old boy in Wellington recently as a prize at a local swimming pool. Needless to say, his parents weren’t happy. The pen itself appears to be full of blood and says on the side: “Hell, creating addicts since 1996″. Hell Pizza is, perhaps unsurprisingly, a pizza firm, based in New Zealand. They have a habit of creating PR storms, and this...

PRexamples.com: First few days in review

Well, that was certainly an interesting week. I went back to playing rugby after about 18 months away from the game (I’m writing this with a meeting-friendly shiner, whilst nursing an ankle – professionally wrapped with my dressing gown belt, I may add – that feels like an entire Weightwatchers class has Zumba’d all over it). I, along with a colleague, was a whole two (and a bit) hours late for a...

Snickers Twitter campaign backfires

An elaborate Twitter campaign coordinated by Snickers featuring A-list stars, such as Manchester United footballer Rio Ferdinand, Knight of the realm and former England cricketer Ian ‘Beefy’ Botham and model Katie Price, has backfired after the Advertising Standards Authority (ASA) began  investigating the campaign after numerous complaints. And the trouble doesn’t end there for the Mars owned franchise. The...

Lego man blasted into (near) space

I don’t think this has been in any way encouraged by Lego’s PR team, but it certainly won’t be unwelcome. In short, a Lego man grasping a Canadian flag has been blasted into ‘near’ space, gaining the toy brand some nice coverage in the process. A fixed camera captured it all and is well worth a look (see video below). The stunt is very similar to the recent effort from US firm G-Shock,...

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