The best stunts and campaigns in one place

Shoppers strip for free clothes

Posted by Rich Leigh on 14th Jan 2012 in ALL, Fashion, Other | Comments Off

Clothes retailer Desigual is running a picture desk-friendly publicity stunt series, offering shoppers in Europe and the States the chance to win free clothes and score big discounts. All they have to do is be amongst the first 100 people into the stores – oh, and they must be wearing their underwear.

The 'arrive half-naked, leave fully clothed' PR effort has been done by Desigu

al before

- just six months ago in eight different cities, in fact, and judging by the press interest in both, you can be sure they'll do it again.

Read about it here on Desigual's blog (worth it alone for the brilliant Spanglish alone: 'Want to live a different and funny experience?'), watch the video below and check out the 44 pictures of attractive people wearing very little Buzzfeed has pulled together here.

http://www.youtube.com/watch?v=s4EP8aVJ5rs

ABOUT THE AUTHOR

Posted by: Rich Leigh

Rich Leigh is an account director at 10 Yetis PR Agency. He started PRexamples.com in January 2012, after writing about Good and Bad PR for a number of years. He also founded light-hearted PR/journalist award scheme The CRAPPs in 2010 on behalf of 10 Yetis. In March 2013, Rich launched blogger outreach tool bloggabase.com with Andy Barr. Rich lives in Gloucester with his wife and two children.

Follow @goodandbadpr | Rich Leigh on Google+

Comments are closed.