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Shoppers strip for free clothes

Clothes retailer Desigual is running a picture desk-friendly publicity stunt series, offering shoppers in Europe and the States the chance to win free clothes and score big discounts. All they have to do is be amongst the first 100 people into the stores – oh, and they must be wearing their underwear.

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The ‘arrive half-naked, leave fully clothed’ PR effort has been done by Desigual before – just six months ago in eight different cities, in fact, and judging by the press interest in both, you can be sure they’ll do it again.

Read about it here on Desigual’s blog (worth it alone for the brilliant Spanglish alone: ‘Want to live a different and funny experience?’), watch the video below and check out the 44 pictures of attractive people wearing very little Buzzfeed has pulled together here.

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Rich started in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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