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Shoppers strip for free clothes

Clothes retailer Desigual is running a picture desk-friendly publicity stunt series, offering shoppers in Europe and the States the chance to win free clothes and score big discounts. All they have to do is be amongst the first 100 people into the stores – oh, and they must be wearing their underwear.

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The ‘arrive half-naked, leave fully clothed’ PR effort has been done by Desigual before – just six months ago in eight different cities, in fact, and judging by the press interest in both, you can be sure they’ll do it again.

Read about it here on Desigual’s blog (worth it alone for the brilliant Spanglish alone: ‘Want to live a different and funny experience?’), watch the video below and check out the 44 pictures of attractive people wearing very little Buzzfeed has pulled together here.

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Rich worked as a senior account director at Frank PR, after working at 10 Yetis PR Agency in Gloucester for five and a half years. He started PRexamples.com in January 2012, after writing about Good and Bad PR for a number of years. In March 2013, Rich launched blogger outreach tool bloggabase.com with Andy Barr and in October 2013, he decided to leave the safe confines of employment to go full-time on it. Rich splits his time between London and his house in Gloucester, where he lives with his wife and two children. He tweets @RichLeighPR

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