Clothes retailer Desigual is running a picture desk-friendly publicity stunt series, offering shoppers in Europe and the States the chance to win free clothes and score big discounts. All they have to do is be amongst the first 100 people into the stores – oh, and they must be wearing their underwear.
The 'arrive half-naked, leave fully clothed' PR effort has been done by Desigu
- just six months ago in eight different cities, in fact, and judging by the press interest in both, you can be sure they'll do it again.
Read about it here on Desigual's blog (worth it alone for the brilliant Spanglish alone: 'Want to live a different and funny experience?'), watch the video below and check out the 44 pictures of attractive people wearing very little Buzzfeed has pulled together here.