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Wimpy braille burgers go down a treat

Posted by Rich Leigh on 13th Jan 2012 in ALL, Food and drink | 0 comments

To promote their new braille menus, Wimpy in South Africa used sesame seeds to create braille messages on the top of their burgers.

The guy behind it was Wes Phelan. Here’s his site: http://www.wesphelan.co.za/ and here he is on Twitter.

The video (below) tells us that through this effort, they reached 800,000 blind people.

ABOUT THE AUTHOR

Posted by: Rich Leigh

Rich Leigh is an account director at 10 Yetis PR Agency. He started PRexamples.com in January 2012, after writing about Good and Bad PR for a number of years. He also founded light-hearted PR/journalist award scheme The CRAPPs in 2010 on behalf of 10 Yetis. In March 2013, Rich launched blogger outreach tool bloggabase.com with Andy Barr. Rich lives in Gloucester with his wife and two children.

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