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Wimpy braille burgers go down a treat

To promote their new braille menus, Wimpy in South Africa used sesame seeds to create braille messages on the top of their burgers.

Wimpy burger, braille, PR stunt

The guy behind it was Wes Phelan. Here’s his site:¬†and here he is on Twitter.

The video (below) tells us that through this effort, they reached 800,000 blind people.

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Rich started in January 2012. He runs consumer PR agency Radioactive PR, which has two offices in the UK. In March 2013, Rich co-founded blogger outreach service He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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