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Wimpy braille burgers go down a treat

To promote their new braille menus, Wimpy in South Africa used sesame seeds to create braille messages on the top of their burgers.

Wimpy burger, braille, PR stunt

The guy behind it was Wes Phelan. Here’s his site: http://www.wesphelan.co.za/¬†and here he is on Twitter.

The video (below) tells us that through this effort, they reached 800,000 blind people.

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Rich started PRexamples.com in January 2012. He runs personal PR and creative campaign specialist agency Rich Leigh & Company. In March 2013, Rich co-founded blogger outreach service bloggabase.com with 10 Yetis PR's Head Yeti Andy Barr. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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