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Wimpy braille burgers go down a treat

To promote their new braille menus, Wimpy in South Africa used sesame seeds to create braille messages on the top of their burgers.

Wimpy burger, braille, PR stunt

The guy behind it was Wes Phelan. Here’s his site: and here he is on Twitter.

The video (below) tells us that through this effort, they reached 800,000 blind people.

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Rich is a PR man that likes to create things for the industry. He started in January 2012, after writing about Good and Bad PR for a number of years. In March 2013, Rich co-founded blogger outreach service with 10 Yetis PR's Head Yeti Andy Barr. In 2014, Rich launched client matchmaking service Find Me a Marketer. Before going it alone, Rich worked as a senior account director at Frank PR and, before that, at 10 Yetis PR Agency in Gloucester. Rich splits his time between London and his house in Gloucester, where he lives with his wife and two children. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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