The best stunts and campaigns in one place
Follow us on Twitter

Airline lets flyers use social media to see fellow passengers. Weird or not?

A new ‘Meet and Seat’ initiative by Netherlands-based KLM Royal Dutch Airlines enables you to login using Facebook or LinkedIn after buying your seat ticket. Using their site, you can then look to see who else will be on your flight, allowing you to view other passengers’ Facebook or LinkedIn profile details ‘and see where they’ll be sitting – long before your flight leaves the ground’. The idea is that you get the chance to see who might be worth meeting, so you can start chatting to them before you even get to the airport.

meet and seat klm royal dutch airlines

At present Meet and Seat is only available on KLM flights between Amsterdam and New York, San Francisco and Sao Paulo, and from 90 days until 48 hours before departure, but the airline say they’ll be adding it to more flights soon.

Personally I think it’s a bit creepy, but it’s certainly an interesting social media campaign.

Watch the short video below to find out more, or visit the KLM website to read more about it:

Posted by:

Rich Leigh is an account director at 10 Yetis PR Agency. He started PRexamples.com in January 2012, after writing about Good and Bad PR for a number of years. He also founded light-hearted PR/journalist award scheme The CRAPPs in 2010 on behalf of 10 Yetis. In March 2013, Rich launched blogger outreach tool bloggabase.com with Andy Barr. Rich lives in Gloucester with his wife and two children.

Follow @goodandbadpr | Rich Leigh on Google+