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Government petitioned to release proof of alien existence

As well as this great stunt in the States, where copies of Mass Effect 3 have been sent into space, a UK petition has been filed to force the government to acknowledge the existence of aliens by releasing any and all information they have about UFOs and extra-terrestrial life.

mass effect 3 petition government aliens

The well-worded stunt (see below) is being carried out in a brilliantly serious tone to promote the

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launch of Mass Effect 3 on the PS3 and Xbox 360, claiming the petition could 'change the way we think about aliens forever'.

Petitions have been used in marketing for years, it's good to see funny, relevant examples still doing the rounds.

Find out more at www.petition.masseffect.com.

Alien government petition Mass Effect 3

Mischief PR is behind the effort, on behalf of EA and Bioware.

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Rich started PRexamples.com in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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