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Government petitioned to release proof of alien existence

Posted by Rich Leigh on 28th Feb 2012 in ALL, Entertainment, Technology | Comments Off

As well as this great stunt in the States, where copies of Mass Effect 3 have been sent into space, a UK petition has been filed to force the government to acknowledge the existence of aliens by releasing any and all information they have about UFOs and extra-terrestrial life.

The well-worded stunt (see below) is being carried out in a brilliantly serious tone to promote the

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launch of Mass Effect 3 on the PS3 and Xbox 360, claiming the petition could 'change the way we think about aliens forever'.

Petitions have been used in marketing for years, it's good to see funny, relevant examples still doing the rounds.

Find out more at www.petition.masseffect.com.

Mischief PR is behind the effort, on behalf of EA and Bioware.

ABOUT THE AUTHOR

Posted by: Rich Leigh

Rich Leigh is an account director at 10 Yetis PR Agency. He started PRexamples.com in January 2012, after writing about Good and Bad PR for a number of years. He also founded light-hearted PR/journalist award scheme The CRAPPs in 2010 on behalf of 10 Yetis. In March 2013, Rich launched blogger outreach tool bloggabase.com with Andy Barr. Rich lives in Gloucester with his wife and two children.

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