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Man dangles from building in O2 #workanywhere PR stunt

A stunt today for O2 will see a man dangle from a wall while working at a desk in Great Eastern Street, London, to prove the phone company’s ‘work anywhere’ message.

There’s a live-stream here at the bottom of this O2 page and the man in question is Caspar 01

Twitter reports state that crowds are already starting to gather. Here’s a picture of the desk he’ll be working at today:

O2 wall dangling Caspar 01

Nice work O2, throwing money at stunts is no match for simple and relevant creativity.

Also, Soul Calibur V is a new video game release. Given that O2 could have chosen anywhere for this, there has to be some sort of tie-in, as the game will undoubtedly feature in any and all pictures of the #workanywhere stunt. Here’s a recent stunt Namco Bandai did for the game, where they carved characters into a mountain.

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Rich started PRexamples.com in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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