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McDonald’s plant ad that’s illegal to move

Posted by Rich Leigh on 7th Feb 2012 in ALL, Food and drink, Other | 3 comments

McDonald’s has planted flowers in the shape of their iconic ‘M’ logo in California. Which in itself, is pretty unremarkable.

The fact though, that the fast food chain has planted the roadside ad(s?) using California Poppies – which are illegal to dig up – is interesting, though not appreciated by all. As The Next Web says, this makes it ‘impossible for land owners to remove the “ad” unless they want to hide it by planting more flowers’.

If official, McDonald’s will have known this would cause a bit of publicity, a fact that enables me to shoehorn it into the blog.

Source: The Next Web

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http://www.michaelcropper.co.uk Michael Cropper

Wikipedia, the source of all knowledge, never lies – http://en.wikipedia.org/wiki/California_poppy

“A common misconception associated with the plant, because of its status as a state flower, is that the cutting or damaging of the California poppy is illegal. There is no such law in California, outside of state law that makes it a misdemeanor to cut or remove any plant growing on state or county highways or public lands, except by authorized government employees and contractors; it is also against the law to remove plants on private property without the permission of the owner (Cal. Penal Code Section 384a)”

Either way, it has got several people to blog about it and some free PR.
http://danhowe.ca/ Dan

Applying seed bombing and guerrilla gardening to marketing is such beautiful idea, it is a real shame though that it doesn’t match the brand.
bob

Take the idea and extrapolate it- plant more of the same to read ‘processed corporate crap’ right next to it