Simple PR works.
Oh, and having a brand people love already helps a bit, too.
To promote the launch of The Muppets movie – as well as all the other brilliant work they’re doing- character cupcakes have been sent to a few prominent tweeters, including Stephen Fry, Claudia Winkelman and T4 presenter Jameela Jamil, who then went on to tweet about them with pictures:
For the cost of producing and sending these (great looking) cupcakes, millions more people have been reached via social media.
Cupcake Occasions created the mini masterpieces.
The Disney Movies team tweeted this:
Though not entirely true, it’s not far wide of the mark.
Thanks to Sue Hunter for tweeting me with this.