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Zombies roam London’s ‘dead high streets’

In a cheeky pass at highlighting the continuing decline in high street shopping (footfall down 0.9% on last year), LivingSocial released 50 blood-splattered zombies on Waterloo Bridge in London on Tuesday to promote its ‘social commerce’ offering.

Linking zombies to ‘dead’ high streets is a nice association to promote a zombie riots day available through the site, but I haven’t seen a great deal of media interest in the stunt, short of paid-for business wire mentions, (though that doesn’t mean there won’t be).

Here’s a picture I found on LivingSocial PR person Richard Wilson’s account:

LivingSocial zombie London riots

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Rich started PRexamples.com in January 2012. He runs consumer PR agency Radioactive PR, which has two offices in the UK. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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