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Zombies roam London’s ‘dead high streets’

In a cheeky pass at highlighting the continuing decline in high street shopping (footfall down 0.9% on last year), LivingSocial released 50 blood-splattered zombies on Waterloo Bridge in London on Tuesday to promote its ‘social commerce’ offering.

Linking zombies to ‘dead’ high streets is a nice association to promote a zombie riots day available through the site, but I haven’t seen a great deal of media interest in the stunt, short of paid-for business wire mentions, (though that doesn’t mean there won’t be).

Here’s a picture I found on LivingSocial PR person Richard Wilson’s account:

LivingSocial zombie London riots

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Rich started PRexamples.com in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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