Cup dispensers placed next to polluted water spots in NYC highlights global water crisis

Agency DDB New York created an interesting campaign for World Water Day 2012 (22nd March) targeting high-footfall areas around NYC by placing drinking cup dispensers next to polluted city water spots. The campaign was to highlight the fact that millions around the world die as a result of drinking contaminated drinking water. The cups featured information about the issue, including facts such as '4,500...

Nice PR Campaign for Nivea France

Just spotted this PR stunt from Nivea France, it’s two weeks old but I thought I would share it with you anyway. For the launch of their new anti-ageing cream, Nivea decided to follow a woman walking around Paris and film her reaction with hidden cameras when she realises that every man she walks passed is just attracted to her. She doesn’t have a clue about what’s going to happen. I really feel like canada...

Dozens take part in lingerie-clad Ann Summers high street stunt

Say cheese and… smile? Well this Oxford Street campaign is certainly one way to get your attention. Yes, I’m looking at you, men of Britain. As for whether it will get them running in their masses to visit the store to buy their lovers a selection of skimpy lingerie or something a little more risky, I’m not so sure. To celebrate the opening of their Wardour Street heritage store and in the lead up to...

London Zoo penguins celebrate 2012 games with custom-built diving board

Penguins at ZSL London Zoo have been awarded LOCOG’s Inspired by 2012 mark for its summer Animal Athletes programme, and to celebrate the sporty birds have had their very own diving board installed. Head Bird keeper, Adrian Walls said: “The penguins love nothing more than to show off their diving skills and really play up to the audiences during Penguin Beach Live!; I think they love having their very own...

Order pizza with one touch of a fridge magnet 'panic button'

If picking up your phone to order a pizza is simply too much of an effort for you there is now another way; a pizza panic button. Red Tomato Pizza in Dubai has produced a 'VIP Fridge Magnet' that, when pressed, will transmit a signal that connects to the internet and orders your favourite pizza for you via the company's online ordering system. The button's built-in Bluetooth chip connects to...