Just spotted this PR stunt from Nivea France, it’s two weeks old but I thought I would share it with you anyway.
For the launch of their new anti-ageing cream, Nivea decided to follow a woman walking around Paris and film her reaction with hidden cameras when she realises that every man she walks passed is just attracted to her.
She doesn’t have a clue about what’s going to happen.
I really feel like
France is far behind England when it comes to creating amazing PR stunt campaigns, for whatever reason we are just not there yet! So it’s nice to see it happen.
P.S: No need to speak French to watch the video.
P.P.S: Or maybe a little bit at the end of the video. So FYI the last sentence means: “Wake up your wow factor with Nivea Q10”