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Order pizza with one touch of a fridge magnet ‘panic button’

If picking up your phone to order a pizza is simply too much of an effort for you there is now another way; a pizza panic button.

Red Tomato Pizza in Dubai has produced a 'VIP Fridge Magnet' that, when pressed, will transmit a signal that connects to the internet and orders your favourite pizza for you via the company's online ordering system.

The button's built-in Bluetooth chip connects to your mobile phone and transmits a pre-programmed pizza order back to the Red Tomato Pizza restaurant. Once your order's been received, you'll get a confirmation via SMS.

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Unfortunately pizza buttons are not available in the UK, we'll have to put up with getting our phones out and using an app like out-of-date plebs.  But, as ordering online increasingly becomes the norm, I predict that more and more companies will be inventing new ways for us to buy their product.

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After a stint as a journalist Niki made the jump to the 'darkside' in 2010, joining a boutique PR agency in Bristol. She now works in Bath at The Splash Partnership, managing the digital and social media team.

Follow @nikig_pr

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