So if you’re the consultancy charged with the task of drawing attention to a new socially collaborative website and smartphone application aimed at addressing this problem, where do you start? Well if you’re Canadian based Taxi you plant a car half submerged by a pothole smack bang in the middle of
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Montreal. Obvious when you put it like that.
The car has been pot-fallen to coincide with the start of Canadian ‘Pothole Season’ – a social scheme which encourages motorists to swerve the regular reaction to potholes (creatively evasive driving maneuvers, aggressive swearing/hand gestures etc.) and report them instead so that other drivers will not fall foul of them.