The best stunts and campaigns in one place

Tesco's "£50 iPad" offer withdrawn

Posted by Asad Dhunna on 13th Mar 2012 in ALL | Comments Off

BBC's Most Read article right now carries the headline: '£50 iPad' advertised by Tesco will not be honoured. It appears that they 'accidentally' advertised the new upcoming iPad for just £50. The article not only carries a tweet, but also a statement from Tesco. Similar online price miscalculations have been picked up from cigarette smoking granny wearing gloves

>Argos and Next in the past. In these austere times, anyone will do anything for a bargain – clearly so as the BBC article is currently most read!

A genuine mistake or clever PR by etailers?

ABOUT THE AUTHOR

Posted by: Asad Dhunna

Asad is a Senior Account Executive at Fleishman-Hillard. He works on Consumer & Digital campaigns for a wide range of clients from FMCG to Technology brands. Asad lives in London.

Follow @asadd

Comments are closed.