BBC's Most Read article right now carries the headline: '£50 iPad' advertised by Tesco will not be honoured. It appears that they 'accidentally' advertised the new upcoming iPad for just £50. The article not only carries a tweet, but also a statement from Tesco. Similar online price miscalculations have been picked up from cigarette smoking granny wearing gloves
>Argos and Next in the past. In these austere times, anyone will do anything for a bargain – clearly so as the BBC article is currently most read!
A genuine mistake or clever PR by etailers?