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Wannabe kidnappers, abusers and torturers asked to apply in creative job ad stunt

Freedom from Torture, a foundation for the care of victims of torture has turned to the national UK newspaper job pages today to create a bit of a buzz in a creative way, in a bid to raise funds and increasing awareness of their work. Here’s a job ad they placed for a kidnapper in today’s Independent (page 54): and here’s one they placed for a torturer in today’s Guardian (page 29 –...

Lego choose Fogle as first ever brand ambassador

Lego has named Ben Fogle as its first ever brand ambassador, to front the social media campaign for the Lego City brand released today. The campaign named ‘The Great Forest Escape’ tells the tale of the Forest Police chasing villains in to the woods. Aimed at young children and parents, the campaign incorporates the use of Facebook and encourages people to post their  Forest Police Lego...

Prometheus trailer aired, uses Twitter to post live reactions

A new trailer for the upcoming science fiction film ‘Prometheus’ premiered this evening in the UK. The film by Ridley Scott stars Charlize Theron, Idris Elba, Michael Fassbender and Noomi Rapace. The 3 minute trailer aired during an ad break on Channel 4’s hit series ‘Homeland’ For the first time ever, viewers were asked to tweet their reactions using the hashtag #areyouseeingthis, a...

And the winner of Made Up PR: 01 is…

Time’s up. Two weeks have passed and the time has come to announce the winner of the first ever #madeupPR; the prize for receiving the most votes for a solution to a fictional PR scenario being a signed copy of Stephen Waddington and Steve Earl’s new book Brand Anarchy (buy it here on Amazon). To recap, I told how Average Jim’s Gym had opened in Tubsville, a place where the citizens are more likely to use a...

Cuprinol build ‘Peckingham Palace’ bird box

Wood preservative isn’t the sexiest of products to PR.  However, Cuprinol is great at getting in the papers, proven by its ‘Shed of the Year’ campaign, and their latest creation, a bird box replicating Buckingham Palace, to celebrate the Queen’s Diamond Jubilee. Aptly named ‘Peckingham Palace’, the royal bird box features the same pillars, arches and the famous balcony as the real thing.  An...

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