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And the winner of Made Up PR: 01 is…

Time’s up. Two weeks have passed and the time has come to announce the winner of the first ever #madeupPR; the prize for receiving the most votes for a solution to a fictional PR scenario being a signed copy of Stephen Waddington and Steve Earl’s new book Brand Anarchy (buy it here on Amazon).

To recap, I told how Average Jim’s Gym had opened in Tubsville, a place where the citizens are more likely to use a stair lift than weight lift, and was looking for ways to increase membership with a budget of £2,000. I asked readers to submit their ideas, and for those ideas to be voted for.

There were some brilliant proposals put forward – please do go off and read them in the comments section here when you get chance – so, thanks to the nine people who got involved, and everybody who voted for their favourites.

Without further ado, the first ever Made Up PR winner is…

Publitek’s Rob Ashwell!

Congratulations to Rob, who saw through my thinly veiled inspiration for the scenario. Huge thanks again to everybody who has got involved, by contributing ideas, voting, sharing and even just reading.

We’re back with our second edition of #madeupPR shortly with another brilliant prize, so keep an eye out on the homepage.

Here are the people who took the time to submit a proposal, along with their Twitter names. Why not follow them and say hi?

Amy Sutton (@indigo_daisy85) – senior account exec at Weber Shandwick

Chris Gibbs (@ChrisMGibbs) – senior account director at Waggener Edstrom

Chris White (@RomerosSoldier) – PR and marketing co-ordinator at GameCity

Nikki Taylor (@teebeanz) – account exec at Brand Engine

Milly Jody (@MillyJody) – intern at an ad agency (Google won’t tell me where!)

Richard Wilson (@RichardWilson84) – PR exec at LivingSocial

Rob Ashwell (@r_ashwell) – account director at Publitek

Sam Brown (@brownsam) – Digital Marketing Executive at Welcome to Yorkshire

Sian Emily Hughes (@MeSianey) – student marketing and comms intern at University of Manchester

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Rich started PRexamples.com in January 2012. He runs consumer PR agency Radioactive PR, which has two offices in the UK. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

Follow @goodandbadpr | Rich Leigh on Google+

  • Milly Jody

    Congratulations to Rob Ashwell!! 
    I had a lot of fun participating to this first Made Up PR and I can’t wait for the next scenario.

    Anyway, I’m intern at Voodoo Communication. But ssshhht, even Google doesn’t know that. :D