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Hidden cameras film hard-hitting Red Light District stunt

Here's a brilliant awareness campaign for Stop The Traffik, spotted here on Stunt of the Day, from the people behind the TNT 'Push to add drama' stunt you may have seen (here if you haven't).

amsterdam prostitutes stop the traffik

In the video, hidden cameras film as tourists (and potential customers) 'windowshop', checking out the girls in Amsterdam's red light district, when something quite unexpected happens.

Stop The Traffik want to make people aware that a lot of girls  are victims of human trafficking and end up in prostitution against their will, having been promised something entirely different.

The execution isn't quite as slick as the TNT stunt in my mind, but the message is obviously much more important, visibly stunning the onlookers.

Involved agencies: 

Duval Guillaume Modem

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Rich started PRexamples.com in January 2012. He runs consumer PR agency Rich Leigh & Company, which has two offices in the UK. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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