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French food company Michel et Augustin using political candidate cartoons on their products: Publicity stunt success?

The reactions to cartoon images of french presidential hopefuls and their spouses found on food products such as biscuits and yogurts were somewhat violent this week in France. The Guardian reports ‘Such was the outrage that things were thrown and broken and shoppers were reduced to shouting in the aisles.’  The french clearly felt that having to look at Sarkozy even as they reach  into the fridge for...

Volunteer driven campaign to recognise Her Majesty the Queen’s Diamond Jubilee

The Jubilee Hour is a national celebration of the Queen’s Diamond Jubilee this year. The campaign encourages volunteers to donate 60 minutes of their time in honour of the Queen’s 60 years of public service. The campaign asks for anyone to pledge 60 minutes in 2012; as a family, community, group or business, be it donated to charity, your local community or a simple act of goodwill. The Jubilee Hour...

M&S and Oxfam collaborate to launch ‘shwopping’ campaign

Marks and Spencer wants customers to hand over an item of old or unwanted clothing whenever they purchase new ones, to encourage a ‘buy one give one’ culture which would allow charity partner Oxfam to resell, reuse, or recycle discarded garments. The campaign, dubbed ‘shwopping’ is an expansion of the partnership that began in 2008 and is part of M&S’s Plan A programme; where...

NBA Through The Lens

Ahead of the playoffs, the NBA has launched a community-driven campaign on Twitter where fans post pictures of all the places they play and watch basketball – as well as linking other popular social channels so no matter where basketball fans hang out online, there’s a hoop for them to aim at. “Hoops Around the World” encourages fans to tweet photos of basketball hoops near them to @NBA account /...

Trident set up product dispensing machine in central London

Similar to the Mr Kipling campaign that took place only weeks ago, Trident have set up a product dispensing machine in the centre of London’s infamous Covent Garden. I came across this intriguing machine on my lunch break just a short while ago and couldn’t resist going up to get a closer look. However like many other passersby that I observed from a distance (it wasn’t as creepy as it sounds), I found...

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