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Prometheus trailer aired, uses Twitter to post live reactions

A new trailer for the upcoming science fiction film ‘Prometheus’ premiered this evening in the UK. The film by Ridley Scott stars Charlize Theron, Idris Elba, Michael Fassbender and Noomi Rapace.

Image via Collider.com

The 3 minute trailer aired during an ad break on Channel 4’s hit series ‘Homeland’

For the first time ever, viewers were asked to tweet their reactions using the hashtag #areyouseeingthis, a selection of the tweets were featured in a 40 second TV ad in the second Homeland ad break.

Watch the trailer here:

It certainly created a lot of buzz, the hashtag and ‘Ridley Scott’ were trending topics in the UK.

The films distribution company 20th Century Fox teamed with Channel 4 to create this new type of ‘live tweet broadcast advertising’

I think it’s a great idea, worked a treat and my twitter timeline definitely went mad! It has created a lot of hype for the film, due for release in June, looks set to be a summer blockbuster!

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Jazz Chappell is a PR student at Leeds Metropolitan University, originally from Watford, Hertfordshire. She has completed work placements most recently at M&C Saatchi PR, BBC & Beattie Communications. She blogs here - www.jazzchappellpr.wordpress.com

Follow @jazzchappell