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Puma’s innovative ‘world’s fastest purchase’ campaign saves shoppers thousands

To highlight their ‘super fast’ running shoes (and sponsorship of the world’s fastest man, Usain Bolt) Puma came up with the idea to incentivise speedy shopping, in a Mexican campaign called ‘The World’s Fastest Purchase’.

As shoppers entered the store they were prompted to push a big red button. In doing so, a time stamped ticket was ejected. They then had to find what they wanted to buy and get to the checkout and press a second ‘finish’ button as quickly as possible in order to be eligible for a discount between 5-20% on their purchases, dependent on the length of time they took. Shoppers who took ten minutes to find what they were looking for were entitled to the 5% discount, while shoppers who pressed the second button within three minutes could get the full 20% off. The other discounts were as below.

This video is well worth watching, and shows a well-thought out and relevant brand campaign Puma should be proud of. According to the video, 118 people saved 63,700 pesos (just under £3,000/$5,000) in 372 minutes (just over six hours).

Source: DigitalBuzzBlog, tweeted by fellow Yeti Shannon Haigh

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Rich is a PR man that likes to create things for the industry. He started in January 2012, after writing about Good and Bad PR for a number of years. In March 2013, Rich co-founded blogger outreach service with 10 Yetis PR's Head Yeti Andy Barr. In 2014, Rich launched client matchmaking service Find Me a Marketer. Before going it alone, Rich worked as a senior account director at Frank PR and, before that, at 10 Yetis PR Agency in Gloucester. Rich splits his time between London and his house in Gloucester, where he lives with his wife and two children. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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