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'Push to add drama' – brilliant Belgian TV stunt footage released

Posted by on 11th Apr 2012 in ALL, Entertainment | 7 comments

To launch the TV channel TNT in Belgium, a big red push button was placed 'on an average Flemish square of an average Flemish town'.

A sign with the text 'Push to add drama' invited people to use the button.

do my homework

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Watch this video to see what happened. Believe me – you'll want to. What a brilliant stunt.

Involved agency: advertising agency, Duval Guillame Modem

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ABOUT THE AUTHOR

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Rich Leigh is an account director at 10 Yetis PR Agency. He started PRexamples.com in January 2012, after writing about Good and Bad PR for a number of years. He also founded light-hearted PR/journalist award scheme The CRAPPs in 2010 on behalf of 10 Yetis. In March 2013, Rich launched blogger outreach tool bloggabase.com with Andy Barr. Rich lives in Gloucester with his wife and two children.

Follow @goodandbadpr | Rich Leigh on Google+

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