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‘Push to add drama’ – brilliant Belgian TV stunt footage released

To launch the TV channel TNT in Belgium, a big red push button was placed ‘on an average Flemish square of an average Flemish town’.

A sign with the text ‘Push to add drama’ invited people to use the button.

Watch this video to see what happened. Believe me – you’ll want to. What a brilliant stunt.

Involved agency: advertising agency, Duval Guillame Modem

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Rich worked as a senior account director at Frank PR, after working at 10 Yetis PR Agency in Gloucester for five and a half years. He started PRexamples.com in January 2012, after writing about Good and Bad PR for a number of years. In March 2013, Rich launched blogger outreach tool bloggabase.com with Andy Barr and in October 2013, he decided to leave the safe confines of employment to go full-time on it. Rich splits his time between London and his house in Gloucester, where he lives with his wife and two children. He tweets @RichLeighPR

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