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'Push to add drama' – brilliant Belgian TV stunt footage released

Posted by Rich Leigh on 11th Apr 2012 in ALL, Entertainment | 7 comments

To launch the TV channel TNT in Belgium, a big red push button was placed 'on an average Flemish square of an average Flemish town'.

A sign with the text 'Push to add drama' invited people to use the button.

do my homework

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Watch this video to see what happened. Believe me – you'll want to. What a brilliant stunt.

Involved agency: advertising agency, Duval Guillame Modem

ABOUT THE AUTHOR

Posted by: Rich Leigh

Rich Leigh works at Frank PR, having previously worked at 10 Yetis in his hometown of Gloucester. He started PRexamples.com in January 2012, after writing about Good and Bad PR for a number of years. He also founded light-hearted PR/journalist award scheme The CRAPPs in 2010 on behalf of 10 Yetis. In March 2013, Rich launched blogger outreach tool bloggabase.com with Andy Barr. Rich lives in Gloucester with his wife and two children. He tweets @RichLeighPR

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Millyjody

Amazing!

That’s why I love PR. For moments like this.

Cheers
Lucy

This is one of the best stunts I have seen. Love this.
http://www.deaddinosaur.co.uk Chris Norton

Nice share – this is an awesome stunt. I hate to think what Health and Safety would have to say about the planning for it. lol
- richleigh
  
  Not sure it could happen in the UK!
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Caroline De Voecht

Cool this made it to the UK and to one of my favorite magazines
- Caroline De Voecht
  
  um I meant to EMPIRE magazine, didn’t know this was an external link!
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Syna

PR LOVE! They should totally make more stunts like this~
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