The best stunts and campaigns in one place

Ben & Jerry’s release combination lock that fits on tubs to stop others stealing your ice cream

Posted by Rich Leigh on 24th May 2012 in ALL, Food and drink, Other | 2 comments

Reacting to a customer suggestion that tubs should come with padlocks to prevent others from stealing your ice cream, Ben & Jerry’s has invented a ‘Euphori-Lock’.

The combination lock fits perfectly onto the top of Ben & Jerry’s pint tubs, and simply states: ‘I’m terribly sorry but there is no “u” in “my pint’.

I’m not sure they’ll sell many, but it’s a brilliant PR stunt to emphasise how desirable the ice cream is.

Buy the funny product for $6.64 by clicking here.

Source: The Stylist

ABOUT THE AUTHOR

Posted by: Rich Leigh

Rich Leigh is an account director at 10 Yetis PR Agency. He started PRexamples.com in January 2012, after writing about Good and Bad PR for a number of years. He also founded light-hearted PR/journalist award scheme The CRAPPs in 2010 on behalf of 10 Yetis. In March 2013, Rich launched blogger outreach tool bloggabase.com with Andy Barr. Rich lives in Gloucester with his wife and two children.

Follow @goodandbadpr | Rich Leigh on Google+

http://twitter.com/piracycorp Martin Ballantine

Incredible. Revolver Communications launched them in 2003; you gotta love a lazy journo! ;-> Best thing about these brilliant items is that every code is the same…nice lo-fi approach from (just about still) the coolest ice cream firm in the world!
Christopher Evert

Sold out. Damn.