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Hay booksellers protest to ban Kindle

I came across this protest stunt in a local newspaper, the Hereford Times 2 hours ago. It has just been picked up by the Mail Online and will probably snowball.

 

The Hay-on-Wye literary festival may be overshadowed by a protest organised by a number of book shop owners.  They blame the Kindle, Amazon’s book reading device, for the closure of six independent book shops.

 One of the protesters, called Derek Addyman, has built a rather bizarre scene in his book shop, depicting a gravestone with one of the e-book readers. The protesters are threatening to boycott the festival if the e-readers are seen at any of the venues hosting the event.

It remains to be seen how this boycott will be enforced.  But it is a great example how you can achieve big publicity with a protest, a few well thought-out photos and the help of a regional newspaper.

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Jonathan is the in-house PR for consumer company and home shopping specialists JML. Responsible for the PR strategy in UK and overseas.He has been in the industry for six years and loves gaining coverage for JML.

Follow @JonLondonPR

  • jennab

    Its not much of a “stunt” and with 100,000 people here in town over the course of the week, the few booksellers aren’t going to put up much of a boycott.  Mostly because they are going to be too busy in their shops with all those people browsing the shops.  Its mostly embarrassing to the town. Luddites, indeed….