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Lynx launch world’s first invisible ad

To launch the limited edition Lynx Anarchy spray (for him and her), Lynx and Soap Creative created the world’s first invisible ad.

Using a terraced house in Sydney, some ‘hacked’ LCD TVs and glasses with polarised lenses (handed out to only young and attractive people, natch), windows were transformed into branded panes of raunchiness, with couples kissing and all sorts of other weird things happening.

Nice idea.

Source: Digital Buzz

Involved agency: Soap Creative

Posted by:

Rich is a PR man that likes to create things for the industry. He started PRexamples.com in January 2012, after writing about Good and Bad PR for a number of years. In March 2013, Rich co-founded blogger outreach service bloggabase.com with 10 Yetis PR's Head Yeti Andy Barr. In 2014, Rich launched client matchmaking service Find Me a Marketer. Before going it alone, Rich worked as a senior account director at Frank PR and, before that, at 10 Yetis PR Agency in Gloucester. Rich splits his time between London and his house in Gloucester, where he lives with his wife and two children. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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