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Lynx launch world’s first invisible ad

To launch the limited edition Lynx Anarchy spray (for him and her), Lynx and Soap Creative created the world’s first invisible ad.

Using a terraced house in Sydney, some ‘hacked’ LCD TVs and glasses with polarised lenses (handed out to only young and attractive people, natch), windows were transformed into branded panes of raunchiness, with couples kissing and all sorts of other weird things happening.

Nice idea.

Source: Digital Buzz

Involved agency: Soap Creative

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Rich worked as a senior account director at Frank PR, after working at 10 Yetis PR Agency in Gloucester for five and a half years. He started PRexamples.com in January 2012, after writing about Good and Bad PR for a number of years. In March 2013, Rich launched blogger outreach tool bloggabase.com with Andy Barr and in October 2013, he decided to leave the safe confines of employment to go full-time on it. Rich splits his time between London and his house in Gloucester, where he lives with his wife and two children. He tweets @RichLeighPR

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