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Lynx launch world’s first invisible ad

To launch the limited edition Lynx Anarchy spray (for him and her), Lynx and Soap Creative created the world’s first invisible ad.

Using a terraced house in Sydney, some ‘hacked’ LCD TVs and glasses with polarised lenses (handed out to only young and attractive people, natch), windows were transformed into branded panes of raunchiness, with couples kissing and all sorts of other weird things happening.

Nice idea.

Source: Digital Buzz

Involved agency: Soap Creative

Posted by:

Rich started in January 2012. He runs consumer PR agency Rich Leigh & Company, which has two offices in the UK. In March 2013, Rich co-founded blogger outreach service He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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