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Portrait of The Queen created using 13,000 pieces of Haribo

To celebrate the Diamond Jubilee, food sculptor Paul Baker has created a portrait of The Queen using over 13,000 pieces of Haribo.

Haribo is also asking members of the public to help create a ‘royal inspired artwork’ made up of 10,000 Starmix pieces. All you have to do is select five pieces of virtual Starmix on THIS page. The final piece will be given a home at Haribo’s Yorkshire head office, accompanied by a plaque with the names of everyone who took part for all to see.

Haribo recently unveiled a limited edition, Union Jack branded bag of Starmix.

While the quality of the actual final image isn’t blow-your-load amazing – and the Union Black is red, white and green – it’s the best portrait of The Queen created using Haribo I’ve ever seen.

A fun campaign, with the chance to get involved in a really simple way.

Watch the creation of the Queen portrait here:

Source: The Drum

Involved agencies:

Crab Creative - online campaign development

Open Communications - PR

Posted by:

Rich worked as a senior account director at Frank PR, after working at 10 Yetis PR Agency in Gloucester for five and a half years. He started PRexamples.com in January 2012, after writing about Good and Bad PR for a number of years. In March 2013, Rich launched blogger outreach tool bloggabase.com with Andy Barr and in October 2013, he decided to leave the safe confines of employment to go full-time on it. Rich splits his time between London and his house in Gloucester, where he lives with his wife and two children. He tweets @RichLeighPR

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  • http://twitter.com/piracycorp Martin Ballantine

    Ah, Zombie Queen with Evil Jelly Stare. Buy more Haribo. 

  • http://twitter.com/piracycorp Martin Ballantine

    Just checked back.  Sorry folks, but this REALLY is not getting the abuse it deserves. Utter tosh.