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Portrait of The Queen created using 13,000 pieces of Haribo

To celebrate the Diamond Jubilee, food sculptor Paul Baker has created a portrait of The Queen using over 13,000 pieces of Haribo.

Haribo is also asking members of the public to help create a ‘royal inspired artwork’ made up of 10,000 Starmix pieces. All you have to do is select five pieces of virtual Starmix on THIS page. The final piece will be given a home at Haribo’s Yorkshire head office, accompanied by a plaque with the names of everyone who took part for all to see.

Haribo recently unveiled a limited edition, Union Jack branded bag of Starmix.

While the quality of the actual final image isn’t blow-your-load amazing – and the Union Black is red, white and green – it’s the best portrait of The Queen created using Haribo I’ve ever seen.

A fun campaign, with the chance to get involved in a really simple way.

Watch the creation of the Queen portrait here:

Source: The Drum

Involved agencies:

Crab Creative – online campaign development

Open Communications – PR

Posted by:

Rich started in January 2012. He runs consumer PR agency Rich Leigh & Company, which has two offices in the UK. In March 2013, Rich co-founded blogger outreach service He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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  • Martin Ballantine

    Ah, Zombie Queen with Evil Jelly Stare. Buy more Haribo. 

  • Martin Ballantine

    Just checked back.  Sorry folks, but this REALLY is not getting the abuse it deserves. Utter tosh.