The newest edition of Time Magazine shows an act between a mother and her son that has been going on for ages. This simple act of breastfeeding captured on the cover has the United States abuzz with opinions. According to the source article (see link below) by Los Angeles Times reporter Rene Lynch, “The magazine is the talk of the nation this morning, dominating the morning talk shows, the radio shows, social media platforms, including Facebook and Twitter, and that gold standard of relevancy, Google. It’s the No. 1 search term there today.” The bigger story, at least to myself and many others in the PR and media worlds, is the fact that this is a print originated story, a section of the news that many have written off as dead.
The sentiment is shared by Samir Husni, a professor at the Magazine Innovation Center, Meek School of Journalism and New Media at the University of Mississippi. “It didn’t just start the conversation, it’s continuing the conversation,” he said. “This is not just ’15 seconds of fame, go on to the next story.’ This story is going to be 24/7 [for a while]. There’s a reason why people call this ‘old media.’ That’s because it took 500 years to build up this tradition. You don’t just throw the white flag and say, ‘OK, everything is digital now.’ ”
Source: Los Angeles Times