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David Coulthard catches 178mph golf ball in open top car, breaks world record

Spotted in Adam Vincenzini‘s new feature #ytbc, this is one hell of a stunt. Anybody working in digital will cringe at the word ‘viral’, as in: Client: I want you to come up with a viral for us. You’ve seen that black guy with his top off, right? Something just like that. Funny. You can do that under the retainer, yeah? A great idea is enough to usually do the trick, to make a campaign...

D-Cup Daredevil

This is one of mine so forigve me for hyping it up. JML have recently launched a product called the Belvia Bra. I decided to get some publicity by arranging for a skydiver to test dive the bra. Skydiving coach, Laura Muller from Yeadon in West Yorkshire tested the new Belvia Bra, created by JML, and was delighted with its comfort. Laura donned the bra which doesn’t have hooks or underwires to prove to women how...

Pringles aim to beat Justin Bieber’s Guinness World Record for #armedforcesday

Yesterday, I arrived back in the office to find an oddly-shaped package from Hill + Knowlton Strategies. Inside, I found a can of Pringles, and a printed press release, actually sent by post like off of the olden PR days. It’s heartening to know this still happens! To celebrate Armed Forces Day tomorrow (30th June), Pringles is challenging Justin Bieber’s Guinness World Record, by attempting to record...

Underwear good enough to lick off

Diesel has launched a new campaign called ‘The Art of Colour’ to promote their new Fresh and Bright Collection. The men’s underwear which is available in a new colour palette of bold shades is marketed as ‘brighter than ever for your pleasure’. The campaign features a naughty viral of a male model’s underwear being spray painted enticing a giant tongue to lick them off. The advert is accompanied by an...

Best thing since sliced bread, Warburtons #ToastieKnife

Warburton’s have unveiled a battery-powered heated butter knife, to avoid the annoyance of ripped toast when using butter straight from the fridge. Research found that 41.8 degrees Celsius is the optimum temperature to spread butter, so the heating element of the knife ensures this temperature is constant. “The breakfast dilemma of trying to spread cold butter straight from the fridge onto toast in...

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