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David Coulthard catches 178mph golf ball in open top car, breaks world record

Spotted in Adam Vincenzini‘s new feature #ytbc, this is one hell of a stunt.

Anybody working in digital will cringe at the word ‘viral’, as in:

Client: I want you to come up with a viral for us. You’ve seen that black guy with his top off, right? Something just like that. Funny. You can do that under the retainer, yeah?

A great idea is enough to usually do the trick, to make a campaign ‘go viral’ (a phrase cited in many a-marketer’s suicide note, I imagine), but a great idea and a celebrity? You’ve got yourself a hit, mister, which is why this video for Mercedes-Benz to (seemingly) promote the SLS AMG Roadster has had 1.7m views in just 10 days.

Formula 1 driver David Coulthard and pro-golfer Jake Shepherd set a new world record in the process of this stunt – the farthest golf shot caught in a moving car. The car caught the ball, driven at 178mph, 275 metres away from the tee.

Watch the video here:

If you’re interested, here’s the behind the scenes video:

Source: YouTube Breaking Campaigns

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Rich started in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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