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Golden slice of pizza

A GREAT stunt by a pizza chef in Zurich, Switzerland has grabbed global attention.

Ismail Ertekin has created a luxury pizza topped with edible 24-carat gold shavings, and the chef claims the gold even offers diners health benefits.


Ismail, 50, said: “Gold can help with your immune system.  It is one of the oldest medical treatments in history.”

A magnificent, yet simple stunt considering that the pizza only costs £14 from his Avanto eatery.  I spotted this in the Metro (London), but a quick Google and you can see just how well it has been picked up.

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Richard Wilson is a Kasabian and Arctic Monkey's addict, who misses the good days of 2007 when all music seemed to be an indie band. Into his fourth year in PR having worked in communications for a housing association up north, before relocating to London, at the grand old age of 27, in January 2012 and handling PR for a global advertising firm.

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  • Chris Date

    Love this. PR in one of its purest forms – always good to see ideas with only the smallest of budgets get such widespread traction.