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Paddy Power augmented reality campaign brings The Queen’s face on £10 note to life

Following the giant ‘Roy the Redeemer’ stunt yesterday, here’s another Paddy Power campaign readers might appreciate.

In short, the bookie has worked with augmented reality firm Blippar to bring The Queen on any £10 pound to life, essentially using her as their spokesperson throughout Euro 2012.

After downloading the free Blippar app, users can ‘blipp’ any £10 note by holding their phone over The Queen’s face.

‘The Queen’  will then share news and views from the tournament. The content will be randomized and updated every day during Euro 2012.

Source: The Drum

Involved agencyCrispin Porter + Bogusky

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Rich started PRexamples.com in January 2012. He runs personal PR and creative campaign specialist agency Rich Leigh & Company. In March 2013, Rich co-founded blogger outreach service bloggabase.com with 10 Yetis PR's Head Yeti Andy Barr. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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