The best stunts and campaigns in one place
Follow us on Twitter

Paddy Power augmented reality campaign brings The Queen’s face on £10 note to life

Posted by on 8th Jun 2012 in ALL, Sport, Technology, Topical | 0 comments

Following the giant ‘Roy the Redeemer’ stunt yesterday, here’s another Paddy Power campaign readers might appreciate.

In short, the bookie has worked with augmented reality firm Blippar to bring The Queen on any £10 pound to life, essentially using her as their spokesperson throughout Euro 2012.

After downloading the free Blippar app, users can ‘blipp’ any £10 note by holding their phone over The Queen’s face.

‘The Queen’  will then share news and views from the tournament. The content will be randomized and updated every day during Euro 2012.

Source: The Drum

Involved agency: Crispin Porter + Bogusky

If you liked reading this, you might like...:

  1. Paddy Power in hot water over transgender stunt
  2. Paddy Power unveil giant horse stunt
  3. Paddy Power release another controversial video, this time targeting chavs
  4. Singing Tweets social media campaign strikes right note
  5. David Beckham beats the drum for Samsung in clever Galaxy Note viral

ABOUT THE AUTHOR

Posted by:

Rich Leigh is an account director at 10 Yetis PR Agency. He started PRexamples.com in January 2012, after writing about Good and Bad PR for a number of years. He also founded light-hearted PR/journalist award scheme The CRAPPs in 2010 on behalf of 10 Yetis. In March 2013, Rich launched blogger outreach tool bloggabase.com with Andy Barr. Rich lives in Gloucester with his wife and two children.

Follow @goodandbadpr | Rich Leigh on Google+

Get the best stunts and campaigns direct to your inbox every week!
* = required field
About PRexamples.com
PR Examples is an independent blog dedicated to celebrating the best in PR and marketing stunts and campaigns. Read our Site FAQ for more, including how to get involved.
Recent posts
Archives
Authors