The best stunts and campaigns in one place
Follow us on Twitter

Paddy Power augmented reality campaign brings The Queen’s face on £10 note to life

Following the giant ‘Roy the Redeemer’ stunt yesterday, here’s another Paddy Power campaign readers might appreciate.

In short, the bookie has worked with augmented reality firm Blippar to bring The Queen on any £10 pound to life, essentially using her as their spokesperson throughout Euro 2012.

After downloading the free Blippar app, users can ‘blipp’ any £10 note by holding their phone over The Queen’s face.

‘The Queen’  will then share news and views from the tournament. The content will be randomized and updated every day during Euro 2012.

Source: The Drum

Involved agencyCrispin Porter + Bogusky

Posted by:

Rich started in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

Follow @goodandbadpr | Rich Leigh on Google+