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Paddy Power augmented reality campaign brings The Queen’s face on £10 note to life

Following the giant ‘Roy the Redeemer’ stunt yesterday, here’s another Paddy Power campaign readers might appreciate.

In short, the bookie has worked with augmented reality firm Blippar to bring The Queen on any £10 pound to life, essentially using her as their spokesperson throughout Euro 2012.

After downloading the free Blippar app, users can ‘blipp’ any £10 note by holding their phone over The Queen’s face.

‘The Queen’  will then share news and views from the tournament. The content will be randomized and updated every day during Euro 2012.

Source: The Drum

Involved agencyCrispin Porter + Bogusky

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Rich worked as a senior account director at Frank PR, after working at 10 Yetis PR Agency in Gloucester for five and a half years. He started PRexamples.com in January 2012, after writing about Good and Bad PR for a number of years. In March 2013, Rich launched blogger outreach tool bloggabase.com with Andy Barr and in October 2013, he decided to leave the safe confines of employment to go full-time on it. Rich splits his time between London and his house in Gloucester, where he lives with his wife and two children. He tweets @RichLeighPR

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