Posted by Richard Wilson
on 25th Jun 2012 in Entertainment
THE FESTIVAL season is upon us once again, and with Glastonbury enjoying a year out, the opportunity for other festivals to step into the limelight is very much available.
However, whilst Isle of White festival-goers were trudging through knee-deep mud, a shrewd move by folks over at the Guardian enjoyed some viral-PR success.
A year ago to the day since Coldplay were headlining at Worthy Farm, Glastonbury fans can...
Posted by Rich Leigh
on 24th Jun 2012 in ALL
, Health and beauty
They say you should never work with kids, but in the case of this PR campaign from the Thai Health Promotion Foundation, it’s because it’s kids that it works so well.
Check it out.
Posted by Faye Oakey
on 23rd Jun 2012 in ALL
Save the Arctic is off to a flying start – an endless list of celebrity endorsements, an announcement at the Rio+20 global conference on sustainable development and a nice PR stunt involving a polar bear wandering the streets of London have secured a huge amount of media coverage. Google count 1,630 results when searching ‘Greenpeace Save the Arctic‘ in the news application, including a grouping of...
Coca-Cola will initially bring it’s ‘freestyle’ touchscreen vending machines to 16 Burger King outlets in Greater London later this month – with so much activity going on in London this summer, they couldn’t have timed it better. Tourists, UK and world-wide will be pouring into London to get in on the Olympic action, I’m sure a machine like this will attract the attention of...
South African soft drinks company, BOS Ice Tea have launched Bev the vending machine, that dispenses tea samples when users tweet specifically to @BOS using the hastag #BOSTWEET4T, in what is a new twist to the array of vending machine stunts we have seen recently. This campaign utilises the trend which we have seen as a successful way to distribute samples and generate buzz online, by uniquely directly...