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Underwear good enough to lick off

Diesel has launched a new campaign called ‘The Art of Colour’ to promote their new Fresh and Bright Collection. The men’s underwear which is available in a new colour palette of bold shades is marketed as ‘brighter than ever for your pleasure’.

The campaign features a naughty viral of a male model’s underwear being spray painted enticing a giant tongue to lick them off. The advert is accompanied by an interactive experience on the Diesel website, where the consumer can select their underwear type and preferred colour then watch the artwork.

The interactive exhibition has been created by artists Benoit Crèac’h and Julia Gaudard.

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Natalie Owen is a Senior Account Manager at Hatch Communications in Leeds, with extensive consumer PR experience having worked with The National Lottery and bedding manufacturer, John Cotton. She began her career in the press office for iconic high-street retailer Arcadia Group Ltd which counts brands Topshop and Topman within its portfolio.

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