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The Hatwalk project

It’s refreshing to see despite Olympic fever that PR stunts still have a chance of securing big pieces of coverage as demonstrated by the rather large piece of coverage for The Hatwalk project in the Metro today. Commissioned by Boris Johnson, as part of ‘Surprises’ a series of pop-up performances across the city this summer, the Hatwalk project sees headpieces adorned by famous statues across the...

The Queen’s Olympics appearance finally brings Britain on board

You almost certainly saw, or at least heard about the Queen’s part in the Olympics Opening Ceremony last Friday. The social media world was abuzz with excitement when the lady finally turned round and it turned out to actually be her. I didn’t believe it at first but it sank in and gave me a new found respect for the Queen and it seems a lot of people shared this sentiment with me. The general consensus...

German shoppers surprised by Gillette Olympic stunt

To celebrate¬†London 2012, sponsors Gillette introduced the ProGlide Golden Edition by placing a winner’s podium in the middle of a store, leading up to the product. In a similar (albeit much smaller) way to the incredibly popular ‘push to add drama’ stunt we covered in April, once members of the public performed an action – in this case, by picking one of the razors up – there was an...

Urban Outfitters integrates Instagram & Twitter onto product pages

Free People, a speciality women’s clothing brand owned by Urban Outfitters, has launched a photo gallery that features personal photos of their denim collection from customers, fans and followers. The user generated photo content capabilities within the denim galleries are enabled by OlaPic, the premier social photo crowd-sourcing service.¬†Photos can be uploaded to the social gallery via Instagram and...

Video of David Beckham surprising photobooth users released

Adidas placed a photobooth in Westfield Shopping Centre, London and invited people to support teamGB by having their photos taken in Olympic garb. Then they had brand ambassador David Beckham surprise users by entering the booth as they were having their pictures taken, creating some brilliant shots! The photos did the rounds yesterday, but a campaign video has just been sent my way, so I thought I’d post it...

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