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German shoppers surprised by Gillette Olympic stunt

To celebrate London 2012, sponsors Gillette introduced the ProGlide Golden Edition by placing a winner’s podium in the middle of a store, leading up to the product.

gilette gold razor london 2012 germany pr stunt

In a similar (albeit much smaller) way to the incredibly popular ‘push to add drama’ stunt we covered in April, once members of the public performed an action – in this case, by picking one of the razors up – there was an unexpected consequence.

Watch it here:

Involved agency: BBDO

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Rich started PRexamples.com in January 2012. He runs consumer PR agency Rich Leigh & Company, which has two offices in the UK. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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  • http://twitter.com/ItsCherrySue CherrySue

    Loving the chap’s ‘Oh Crap’ look at .51 :)