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German shoppers surprised by Gillette Olympic stunt

To celebrate¬†London 2012, sponsors Gillette introduced the ProGlide Golden Edition by placing a winner’s podium in the middle of a store, leading up to the product.

gilette gold razor london 2012 germany pr stunt

In a similar (albeit much smaller) way to the incredibly popular ‘push to add drama’ stunt we covered in April, once members of the public performed an action – in this case, by picking one of the razors up – there was an unexpected consequence.

Watch it here:

Involved agency: BBDO

Posted by:

Rich started PRexamples.com in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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  • http://twitter.com/ItsCherrySue CherrySue

    Loving the chap’s ‘Oh Crap’ look at .51 :)