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Beer ‘containing’ steroids launched in hope of undermining Olympic sponsors

Scottish craft brewery BrewDog has announced a limited edition beer containing a number of prohibited substances, including creatine, guarana, lycii berries, kola nut, Gingko, matcha tea, maca powder and anabolic steroids – though which anabolic steroid out of the dozens available hasn’t been made public. The product, called Never Mind the Anabolics, has been released in the hope that it...

Oddbin’s anti-LOCOG stunt rewards Pepsi-drinking, Nike-wearing, MasterCard-using customers

Wine merchant, Oddbin’s is planning a counter-strike for the next three weeks, highlighting the extreme rules against certain words associated with the Olympics enforced by Locog. This campaign, and associated stunt is a really clever tactic to use the Olympics (CENSORED) to benefit the brand – without breaking the rules. Oddbin’s came up with the idea as a “marketing counter-strike in...

Paddy Power take LOCOG to court to prevent removal of cheeky ads

UPDATE: just 24 hours after mounting a bid to have the ads removed, LOCOG has backed down and is being asked to pay Paddy Power’s legal costs. Here’s the full press statement, the full story is below: In what must be deemed a gold medal winning U-turn, London 2012 organisers, LOCOG, have reversed their position from yesterday which demanded the removal of Paddy Power’s latest advertising campaign from...

Sneaker store uses GPS to hijack customers from competitors

Using check-ins or GPS technology has been something of a challenge for brands, who’ve often struggled to find ways to tie in with traditional sales – as opposed to just generating awareness through social media. We’ve also seen something of a spate recently of ‘interactive discounts’, where the customer can receive a fluctuating level of discount in exchange for taking part in an...

A Yellow Jersey Collaboration

In what is little more than a blatant attempt to link my love for the Tour with my day-to-day job, I thought it was worth tipping the chapeau to yesterday’s hero of the Champs Elysee, Bradley Wiggins.  Much of the coverage puts (Sir) Bradley alongside Great British sporting heroes such as Fred Perry and Roger Bannister – which all makes for a rather convenient way to drive publicity of Le...

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