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Video of David Beckham surprising photobooth users released

Adidas placed a photobooth in Westfield Shopping Centre, London and invited people to support teamGB by having their photos taken in Olympic garb. Then they had brand ambassador David Beckham surprise users by entering the booth as they were having their pictures taken, creating some brilliant shots!

The photos did the rounds yesterday, but a campaign video has just been sent my way, so I thought I’d post it here:

It’s well worth a watch.

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Rich started in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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  • Faye Oakey

    The video does it so much more justice than the pics, I think I’d have reacted like the little guy – tears! Beautiful man.