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Cadbury send personalised Dairy Milk bars to Team GB athletes

Posted by Rich Leigh on 13th Aug 2012 in ALL, Food and drink, Sport, Topical | 1 comment

Cadbury has sent personalised 1kg Dairy Milk bars to British athletes, presumably to help them deal with post-Olympic blues.

Backstroke world record holder Gemma Spofforth, who describes herself in her Twitter bio as a chocoholic, tweeted this:

Post Olympic blues and a kilo of chocolate.... Good combination or bad? http://t.co/Uby6TYX3

August 13, 2012 12:02 pm via Camera on iOS ReplyRetweetFavorite

@GemmaSpofforth

Gemma Spofforth

While three times world teakwondo champion Sarah Stevenson tweeted with this:

Who needs a gold medal haha http://t.co/5CyM0E7U

August 13, 2012 11:29 am via Twitter for iPhone ReplyRetweetFavorite

@SarahDStevenson

Sarah Stevenson

The Cadbury UK Twitter account is retweeting athletes who are posting messages and images of their goodies.

ABOUT THE AUTHOR

Posted by: Rich Leigh

Rich Leigh is an account director at 10 Yetis PR Agency. He started PRexamples.com in January 2012, after writing about Good and Bad PR for a number of years. He also founded light-hearted PR/journalist award scheme The CRAPPs in 2010 on behalf of 10 Yetis. In March 2013, Rich launched blogger outreach tool bloggabase.com with Andy Barr. Rich lives in Gloucester with his wife and two children.

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Jonathan O’Connor

That’s a great bit of coverage – a really inexpensive idea but one that’s generating a lot of results.
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