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David Beckham in his underwear projected onto White Cliffs of Dover in H&M stunt

Posted by on 2nd Aug 2012 in ALL, Fashion | 0 comments

David Beckham’s H&M underwear campaign was projected onto the White Cliffs of Dover last night as part of the ongoing PR around his collection:

There’s little more to this than the image, but you know what they say about pictures…

Source: Vogue, via 360MediaUK’s Emily Wong

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ABOUT THE AUTHOR

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Rich Leigh is an account director at 10 Yetis PR Agency. He started PRexamples.com in January 2012, after writing about Good and Bad PR for a number of years. He also founded light-hearted PR/journalist award scheme The CRAPPs in 2010 on behalf of 10 Yetis. In March 2013, Rich launched blogger outreach tool bloggabase.com with Andy Barr. Rich lives in Gloucester with his wife and two children.

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