To promote the latest collection of David Beckham Bodywear for H&M, two 10 foot tall silver statues of the man himself, in all his glory, have been placed outside the Regent Street store in London.
They are the first 2 statues of this kind to appear in the UK. A further 7 will be revealed, however the locations have not yet been released. This falls in line with the 9 statues that were unveiled around the United States over the past few weeks, including New York, San Francisco and Los Angeles.
The statues will eventually be re-homed inside the store, but in the meantime passersby are going stir crazy for a picture with the footballer, who has been tagged ‘Silver Balls’ by the press in light of these monuments, a twist on his usual nickname ‘Golden Balls’.
60 men who happened to pass by the store yesterday, when the statues were put into place, were gifted with a freebie in the form of a vest from the new collection, which is the second created by Beckham for H&M.
I sure hope to see one of these pop up on my local high street over the coming weeks!
“I am so excited about this new campaign for David Beckham Bodywear at H&M.
I wanted to express the strength and quality of the David Beckham Bodywear collection with these images, and also the wearability and fit.
I love the range, and feel so comfortable in each of the pieces. As soon as the collection was launched, it became second nature for me to wear it!”