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Journalists ‘bribed’ in brilliant Dictator DVD release stunt

Posted by Rich Leigh on 8th Aug 2012 in ALL, Entertainment | 7 comments

To promote the release of Sacha Baron Cohen’s The Dictator on DVD, media outlets have received a cash bribe along with a letter ‘signed’ by Admiral General Aladeen thanking them in advance for their ’5 out of 4 star review’ of the movie.

Here’s the full letter below – it’s brilliant…

Source: Ryan Hyman and Zoo Magazine

Involved agency: Shine Comms

ABOUT THE AUTHOR

Posted by: Rich Leigh

Rich Leigh is an account director at 10 Yetis PR Agency. He started PRexamples.com in January 2012, after writing about Good and Bad PR for a number of years. He also founded light-hearted PR/journalist award scheme The CRAPPs in 2010 on behalf of 10 Yetis. In March 2013, Rich launched blogger outreach tool bloggabase.com with Andy Barr. Rich lives in Gloucester with his wife and two children.

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http://twitter.com/Claremontcomms Ben Caspersz

Wonderful stuff
http://www.counttoten.co.uk/ Chris Date

One of the best things I’ve seen this year….and how we’d all love a client that allows us to do things like this!
http://twitter.com/byronicman Simon Byron

Did they get any complaints, do you know? I am astonished they got away with that John Lennon joke, given Twitter’s tendancy to get offended at anything and everything.
Rachel

Simon Byron, you have an interesting idea of the sorts of things Twitter gets offended over.
- http://twitter.com/byronicman Simon Byron
  
  Twitter gets offended over anything and everything. I am surprised (but pleased) that no-one took issue with this. Good to see an agency having fun.
Summit Technology

The blog features the news on the bribe offered to the journalist to give good review for their dvd. A nice and wonderful news blog.
DVD distributor
Tanim

if the press is no responding even after that, RIP……