Journalists ‘bribed’ in brilliant Dictator DVD release stunt

By on Wednesday, August 8, 2012

To promote the release of Sacha Baron Cohen’s The Dictator on DVD, media outlets have received a cash bribe along with a letter ‘signed’ by Admiral General Aladeen thanking them in advance for their ‘5 out of 4 star review’ of the movie.

Here’s the full letter below – it’s brilliant…

Source: Ryan Hyman and Zoo Magazine

Involved agency: Shine Comms

Comments are closed.

Trending Campaigns

Get the best creative brand campaigns directly to your inbox, every Friday!

Hide forever...