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Journalists ‘bribed’ in brilliant Dictator DVD release stunt

To promote the release of Sacha Baron Cohen’s The Dictator on DVD, media outlets have received a cash bribe along with a letter ‘signed’ by Admiral General Aladeen thanking them in advance for their ‘5 out of 4 star review’ of the movie.

Here’s the full letter below – it’s brilliant…

Source: Ryan Hyman and Zoo Magazine

Involved agency: Shine Comms

Posted by:

Rich started in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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  • Ben Caspersz

    Wonderful stuff

  • Chris Date

    One of the best things I’ve seen this year….and how we’d all love a client that allows us to do things like this!

  • Simon Byron

    Did they get any complaints, do you know? I am astonished they got away with that John Lennon joke, given Twitter’s tendancy to get offended at anything and everything.

  • Rachel

    Simon Byron, you have an interesting idea of the sorts of things Twitter gets offended over.

    • Simon Byron

      Twitter gets offended over anything and everything. I am surprised (but pleased) that no-one took issue with this. Good to see an agency having fun.

  • Summit Technology

    The blog features the news on the bribe offered to the journalist to give good review for their dvd. A nice and wonderful news blog.
    DVD distributor

  • Tanim

    if the press is no responding even after that, RIP……