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Samsung thank fan who sent them a cute dragon drawing with a free customised Galaxy SIII

In May, Shane Bennett (here on Twitter) – a guy from Ontario, Canada - posted this message (and drawing of a cartoon dragon) on Samsung Canada’s Facebook account:

Samsung’s online community manager, Drew Bomhof (here on Twitter if you want to say hey) replied with a polite no, and replied with a drawing of his own:

 

Bennett posted the exchange on Reddit, where it quickly became popular, attracting the interest of a few journalists.

Last week, to thank Bennett for the free PR, Samsung sent him a free Galaxy S III, customised with his quirky drawing:

As pointed out by the source of this story (below), Samsung hasn’t had a very good time of it in the last few weeks, what with the court issues and all, so it’s great to see they’re still, as a company, having fun and thinking about good content and how it can help PR-wise.

Source: Toronto Life, tweeted to me by TVC Group’s Adam Clyne

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Rich started PRexamples.com in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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