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Tweets written in the sky by Paddy Power stunt planes to support Team Europe at the Ryder Cup

Habitual PR stunsters Paddy Power took to the skies above Medinah Country Club today to begin their delivery of the world’s first ‘sky-tweeting’ campaign. The stunt is in support of Team Europe at the Ryder Cup tournament, as part of their ‘We Hear You’ series. The campaign is ongoing over the weekend and the planes are flying completely outside of restrictions, so though it may be cheeky,...

Edible human limbs – and heads – go on sale at pop-up butchery in gruesome Resident Evil PR stunt

Capcom has opened Wesker & Son, a “pop up human butchery and morgue” at Smithfield meat market in London to promote the new Resident Evil (6). It opened yesterday and closes today, so if you’re heading down there, be sure to keep an eye out. This blog post by creative director Miss Cakehead really delves into the process and includes some brilliant images, so please do have a read. Members of...

10 year-old makes her ‘Hall’mark

A brand that takes the time to connect with consumers, putting them at the heart of the campaign never fails to make a connection (e.g. Sainsbury’s and the Tiger bread). Hallmark’s latest launch of a ‘National Literacy Contest’ is a fantastic way of a brand being shaped by consumer interaction. Inspired by a letter from a 10 year old customer named Amber, who suffers from autism and...

Urban camouflage campaign

UK lifestyle TV channel, Really has teamed up with artist Carolyn Roper, to hide covert ‘spies’ in the city through the art of urban...

Charity takes over ‘404 Not Found’ website error pages

Missing children are to be sought via the error pages websites display when people reach deleted webpages in a collaborative effort from various charities and organisations. Through the NotFound initiative pictures and biographical details of missing children will be placed on the 404 Not Found pages that appear when internet users try to access broken or dead links. This information will be supported by a strong...

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