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And the least anticipated PR stunt of EVERY year is…

The most predictable PR stunt of each and every year is here – ridiculous new words have been added to the dictionary.

Each of the big dictionaries, including Collins and the Oxford edition, rely on this tired and tested format, seemingly in dire need of more creative PR teams.

It’s the same thing every time. Stupid, topically relevant words are added to remind us that a book containing words most people now just Google still exists. There is always public outcry. Twitter is abuzz with people who, for a day, become outspoken defenders of our beautiful language.

New words in this edition include ‘denialists’, the phrase ‘mummy porn’ – made famous since Fifty Shades of Grey – and the word most of the ephemeral hatred will revolve around: ‘amazeballs’.

In July, Collins invited members of the general public to submit new words for inclusion. More than 4,000 words were submitted for consideration.

Pic source: Wales Online

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Rich started PRexamples.com in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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